The dynamic world of fashion has evolved over time offering end users different styles, designs and quality to explore.
The ecosystem keeps changing as new fashion trends and fabric options emerges but in the middle of this, Urbanfit Africa have remained committed to its Afro urban offering as it adjusts to time and trends serving customers nothing but the very best of affordable, quality and timeless pieces.
With an adherence to simplicity which is the brand’s ultimate mission its commitment to this philosophy is evident in every piece created. Remi Adeyinka, the Creative Head of the brand prioritizes simplicity, quality, and functionality above all else, ensuring that each item not only meets but exceeds the expectations of their customers.
The brand’s commitment to nurturing and promoting the African Heritage is vivid in its participation at the Who’s Next Paris fashion trade show happening from the 8th to the 10th of September 2024 at the prestigious, Porte de Versailles in Paris, France.
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Centered around its new offering tagged, EkHEN which means “heritage” the collection is an embodiment of timeless pieces with special attention to culture and its beauty. The seven options in the collection details a marination of contemporary style with traditional African beauty making a statement that is both modern and cultural.
Urbanfit Africa understands that true style is found in details and that’s what is going to be showcased at the show and beyond as it continues to evolve shaping the future of fashion a season at a time.
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