*Dominating the luxury watch market in Italy is a well-known watch trader Lorenzo Ruzza.*

*Through his commitment and business skills, he has built his unique path to succeed in the industry.

Luxury watch collecting is a viable investment opportunity. Luxury watches blend high-end Swiss craftsmanship with timeless style to create a collectable item that will last for decades. They do, however, come at a price.

While Swiss-made automatic watches can cost more than 100,000 euros, watch collecting is no longer an out of reach investment.

Advances in manufacturing and factory-direct retailing have opened up new opportunities for luxury watch collectors.

It’s not about slashing prices or sacrificing quality; it’s about figuring out fresh, creative ways to sell directly to customers, bypassing conventional retail outlets with high markups.

Precision, efficiency, luxury, style, flawless artistry, tradition, and specialist technology: the luxury watch industry blends traditional Swiss values in a luxurious product.

It communicates these values to the rest of the world as a highly export-driven market.

Since only a few companies control the global watch industry, Lorenzo and his company are two.

Lorenzo is an experienced businessman and watches dealer who buys and sells high-end expensive watches.

He had fantasized about wearing incredible watches, seeing the inside, and admiring the attention to detail since he was a teenager.

It has not been a straightforward road for him to get into the watch industry. He began his career as a webmaster, designing and developing websites for online sales and customers.

Today, he is the market leader with over 100,000 euros per day via social media and various search engines.

Although he was delighted with the web world, after some thought, he realized that he needed to delegate himself to his foremost passion: luxury watches.

In 2017, he opened “Ruzza Orologi – La Bottega del Tempo” in downtown Milan, where he displayed and sold his best pieces, all of which were certified watches.

His love for luxury watches and his ability to have only genuine and authentic items available in the marketplace are two aspects that set him apart.

As part of his fight against fake watches on the market, he has started a format on his Instagram page in which he destroys fake watches that people bring to him.

He says, “A watch is a gift that a person has earned over time, an investment, and it should not be counterfeit; I became famous and viral mostly as a result of these videos, direct messages, and Instagram stories in which I smash fake watches with a hammer.”

Many celebrities, including Diletta Leotta, Daniele Scardina, Sciva, Ebbasta Sphere, and Davide Mengacci, have visited him to help them find the perfect watch matching their style statement.

“I have a lot of options and can make outstanding recommendations to my clients. Before they were trendy, watches were an investment that grew in value over time.

Clients also trust me to invest their money in high-end products that will retain their value over time.” claims Lorenzo.

To know more about Lorenzo and his brand, visit his website, www.ruzzaorologi.it