BY GODWIN ANYEBE Seasoned marketing professional and CEO, Managing Partner, Open Squares Africa, Feyi Olubodun, will deliver the keynote address at the 3rd edition of MediaConsortium Conference (MCCA) on Thursday, September 18, 2025. The conference with the theme: “DEFINING VALUE IN THE MODERN MARKET: BEYOND PRICE, QUALITY, EXPERIENCE AND ETHICS”, will be held at the […]
2023 marked a transformative period in marketing, where creativity, analytics, and strategic foresight converged to redefine industry standards. Digital Marketing Professionals (DMP) recognises and announces a list of Exceptional Marketing Professionals for the year 2023. These marketing professionals stood out for their innovative approaches, significantly influencing the sectors. Their strategies not only promoted tech solutions […]
By Godwin Anyebe Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released recently. Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers […]
By Godwin Anyebe Election year is always critical to the integrated marketing communications industry of every country, as politicians often make of use marketing communications experts to engage the larger society. In Nigeria, the aftermath of the 2023 general elections came with mixed feelings. For instance, while some practitioners believed that elections pending have a […]
Over the years, humans have evolved from the stone age to the post-modern information era. So also, has marketing. Marketing expert Ken Johnson throws light on the evolution of marketing. Let’s delve. There was a time when marketers stressed on availability and affordability as two main factors for good business. “Today, marketing is relationship centered,” […]
When my article, ‘How to build a great brand’ was published recently, I received an email from an unlikeliest source. It came from Al Ries–one of the world’s best known marketing strategists — all the way from Atlanta, Georgia, United States, after reading the article. Al is 93 years old and he began his working […]
….as net income grew by 84.06% Shareholders of Chellarams Nigeria Plc may have started looking up to rewarding 2018 financial year, hinged on the company’s remarkable second quarter result released for the period ended 30th September 2017. The result released by the Nigerian Stock Exchange (NSE) on Thursday, 09th October, 2017, showed that revenue depressed […]
Wema Bank Plc., the pioneer of Nigeria’s digital bank ALAT, on Tuesday, joined the world in celebrating the World Savings’ Day under the theme: “Our future starts with savings.” The World Savings Day emphasizes the importance of savings to economic development, and provides a good occasion to look at how fintech may help solve the […]
Reputable companies have continued to indicate interest to be part of 4 Inches Heel Race competition holding in Lagos on November 18. The competition is being organized by DAK Marketing Services Limited, an integrated marketing communications outfit. According to DAK Marketing Services Senior Client Service Manager, Mercy Ukpai Uma, revealed that companies like C-Jimson Nigeria […]
…..Adamawa, Bauchi, Yobe, others attended The Processors and Marketing Association of Nigeria (PUGMAN), Northeast zone, has stated that if the farming of pumpkin is properly harnessed, the commodity also known as Ugu, can contribute greatly to the country’s foreign exchange earnings, create employment as well as serve as solution to Nigeria’s economic woes. Speaking during […]