Business

10 Most Exceptional Marketing Professionals In Nigeria in 2023

Ihesiulo Grace 12 December 2023 0

2023 marked a transformative period in marketing, where creativity, analytics, and strategic foresight converged to redefine industry standards. Digital Marketing Professionals (DMP) recognises and announces a list of Exceptional Marketing Professionals for the year 2023. These marketing

Business

70% of marketers plan to unlock potential of generative AI in their marketing

DailyTimesNGR DailyTimesNGR 21 November 2023 0

By Godwin Anyebe Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released recently. Now in its 13th year, The Marketer’s Toolkit

Brands

‘2023 elections and the Integrated Marketing Communications’

Ihesiulo Grace 24 April 2023 0

By Godwin Anyebe Election year is always critical to the integrated marketing communications industry of every country, as politicians often make of use marketing communications experts to engage the larger society. In Nigeria, the aftermath of the 2023 general elections came with mixed feelings. For instance, while some practitioners believed that elections pending have a

News

Marketing expert Ken Johnson on the evolution of marketing

Ihesiulo Grace 30 January 2021 0

Over the years, humans have evolved from the stone age to the post-modern information era. So also, has marketing. Marketing expert Ken Johnson throws light on the evolution of marketing. Let’s delve. There was a time when marketers stressed on availability and affordability as two main factors for good business. “Today, marketing is relationship centered,” […]

Opinion

A global brand positioning strategy for Nigeria

Ihesiulo Grace 7 February 2020 0

When my article, ‘How to build a great brand’ was published recently, I received an email from an unlikeliest source. It came from Al Ries–one of the world’s best known marketing strategists — all the way from Atlanta, Georgia, United States, after reading the article. Al is 93 years old and he began his working […]

Capital Market

Chellarams declares N2.64bn PAT in Q2”18 result

Ihesiulo Grace 9 November 2017 0

….as net income grew by 84.06% Shareholders of Chellarams Nigeria Plc may have started looking up to rewarding 2018 financial year, hinged on the company’s remarkable second quarter result released for the period ended 30th September 2017. The result released by the Nigerian Stock Exchange (NSE) on Thursday, 09th October, 2017, showed that revenue depressed […]

Capital Market

Wema Bank: DMD urges students to save for a preserved future

Ihesiulo Grace 2 November 2017 0

Wema Bank Plc., the pioneer of Nigeria’s digital bank ALAT, on Tuesday, joined the world in celebrating the World Savings’ Day under the theme: “Our future starts with savings.” The World Savings Day emphasizes the importance of savings to economic development, and provides a good occasion to look at how fintech may help solve the […]

Sports

Companies indentify with Heel Race competition

Ihesiulo Grace 1 November 2017 0

Reputable companies have continued to indicate interest to be part of 4 Inches Heel Race competition holding in Lagos on November 18. The competition is being organized by DAK Marketing Services Limited, an integrated marketing communications outfit. According to DAK Marketing Services Senior Client Service Manager, Mercy Ukpai Uma, revealed that companies like C-Jimson

News

Northeast farmers urge support for pumpkin

Ihesiulo Grace 27 October 2017 0

…..Adamawa, Bauchi, Yobe, others attended The Processors and Marketing Association of Nigeria (PUGMAN), Northeast zone, has stated that if the farming of pumpkin is properly harnessed, the commodity also known as Ugu, can contribute greatly to the country’s foreign exchange earnings, create employment as well as serve as solution to Nigeria’s economic