There are tons of forms of marketing businesses have to choose from, but they all break down into two categories: traditional marketing and digital marketing. Traditional methods like print, radio, and billboards, have been incredibly helpful for clients in the past. However, a huge push for digital marketing has changed the landscape, and this method […]
Jeanette Coron once wrote, “You can work your whole life for a company that doesn’t care one thing about you. You can work for other people’s success and dreams, and build their future and legacy for their family. Or you can instead work for your own success and build your way to the top and […]
David Ademilua, Head of Digital Business at Classic Ads Solutions, Lagos, in an interview with Mike Bamigbola, explains how digital marketing has displaced traditional marketing in Nigeria. What is digital marketing? I will simply say it is the use of digital channels to expose products and services. Digital channels include websites, mobile apps, phones(SMS, MMS), […]
First Bank of Nigeria Ltd , one of Nigeria’s pioneer financial institutions, has said it is currently broadening its digital marketing initiatives in a bid to add 16 million customers to the present 14 million customers. According to Dr. Adesola Adedutan, FirstBank’s Managing Director/Chief Executive, said this is part of its growth strategy to get […]