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Cadbury Plc

How brands use advertising to target children for increased sales

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Why brand communication is important in times of crisis

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also influence their parents’ buying decisions and are the adult consumers of the future. […]

Bournvita Wins Guinness World Record

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Cadbury Nigeria Plc, producers of household cocoa beverage Bournvita, has broken the Guinness World Record for inventing the World Largest Inflatable Jar. The certificate of recognition was presented to the company’s management at the Cadbury Head Office. The Cadbury’s World Largest Inflatable Jar is 30.33 tall. Presenting the Guinness World Record Certificate, the Managing Director, […]