Brands Brands and Marketing Entertainment

BBN 2019 winner Mercy Eke launches real estate business”Lambo Homes”

Ihesiulo Grace 19 May 2020 0

Big Brother Naija 2019 Winner, Mercy Eke popularly known as Mercy Lambo becomes real estate owner as she announces the launch of her new company, “Lambo Homes”. She took to her social media handles to announce the birth of her real estate company. She revealed that she had always dreamt of

Brands Brands and Marketing Business

Covid-19: Olam donates S$1.2 Million

Ihesiulo Grace 8 April 2020 0

Olam and its employees have raised S$1,274,340 for The Courage Fund in Singapore. More than 200 employees came together to donate $637,170, which was matched dollar-for-dollar by the Company. The funds provide relief for those affected by the COVID-19 crisis,particularly patients, healthcare and frontline workers. Olam’s Co-Founder and Group CEO, Sunny Verghese

Brands Brands and Marketing Featured

Covid-19: MTN offers free SMS to Nigerians

Ihesiulo Grace 2 April 2020 0

In a bid to leverage the living conditions of Nigerians during this lockdown, MTN Nigeria has provided a new package to offer free SMS to Nigerians. In a tweet recently, the management wrote, “We understand how important it is to keep in touch with loved ones during this period. Now you can with FREE 300 […]

Brands Brands and Marketing

Why many Advertising Agencies went under – Muyiwa Kayode

Ihesiulo Grace 26 February 2020 0

Mr. Muyiwa Kayode is the CEO of USP Brand Management and author of The Seven Dimensions of Branding. In this interview with Mike Bamigbola, the DAILY TIMES’ Brand Times anchor, he dissects the essence of advertising and brand management in relation to brand marketing. Your company is positioned as Nigeria’s premier brand management consulting firm. Can you tell us how

Brands Brands and Marketing News

Female fabricator, Ukamaka Okoye seeks govt intervention to produce better brakes, clutch levers

Ihesiulo Grace 26 February 2020 0

In an interview with Nneka Nwogwugwu, Ukamaka Okoye, a mother of four children and fabricator of brake and clutch levers in Nnewi, sought government intervention to help boost her business in a male-dominated industry. We spotted you in a viral video on social media where you were interviewed by the British Broadcasting Corporation (BBC). Can you […]

Brands Brands and Marketing Technology

MTN Nigeria announces new music reality TV show ‘’Y’ello Stars’’

Ihesiulo Grace 19 February 2020 0

MTN Nigeria has announced the start of a new musical reality television show, ‘Y’ello Star,’’ two years after its popular Project Fame reality show was put to a halt. Speaking at the unveiling on Sunday, Chief Marketing Officer of MTN Nigeria, Rahul De, noted that Nigeria is blessed with a lot of talented people. MTN […]

Brands Brands and Marketing

Digital marketing is displacing traditional marketing in Nigeria – Ademilua

Ihesiulo Grace 13 February 2020 0

David Ademilua, Head of Digital Business at Classic Ads Solutions, Lagos, in an interview with Mike Bamigbola, explains how digital marketing has displaced traditional marketing in Nigeria. What is digital marketing?   I will simply say it is the use of digital channels to expose products and services. Digital channels include websites, mobile apps, phones(SMS, MMS),

Brands and Marketing

Comedian Broda Shaggi becomes FairMoney’s brand ambassador

Ihesiulo Grace 29 January 2020 0

FairMoney, a mobile bank for emerging markets, has signed comedian and actor, Animashaun Samuel Perry, self-styled Broda Shaggi, as brand ambassador. The deal which is for a period of one year, will establish collaborations between Broda Shaggi and FairMoney to reach its grassroots audience. No confirmed case of Lassa Fever in FCT – Minister In […]

Brands and Marketing Technology

Airtel unveils new 0904 number range

Ihesiulo Grace 29 January 2020 0

Following the approval by the Nigeria Communications Commission, Airtel Nigeria has announced the addition of 0904 number series to its numbering range. The telecommunications company said in a statement that the new number series, which increased its numbering range scheme to nine, would throw up an amazing opportunity for more Nigerians to join its network. […]

Brands and Marketing Features

Why Coca-Cola will continue to use plastic bottles

Ihesiulo Grace 29 January 2020 0

Coca- Cola’s senior vice president and communications and sustainability officer, Bea Perez has highlighted reasons the company will not ban the use of plastic bottles in packaging their product to their customers. Perez said during the 2020 World Economic Forum held at Davos, Switzerland, that Coca-Cola will not ditch single-use plastic bottles because consumers still

Brands and Marketing Business

Implementation of Financial Act will create better competitive grounds for brands, SMEs-APCON Ag. Registrar

Ihesiulo Grace 22 January 2020 0

Nneka Nwogwugwu, Abuja The Acting Registrar of the Advertising Practitioners Council of Nigeria (APCON), Mrs Ijedi Iyoha has stated that the implementation of the Financial Act will create better competitive grounds for brands and Micro, small and medium enterprises (MSMEs).  Iyoha who said this in a recent interview with Daily Times, also stated that the

Brands and Marketing

Nigerian pop musicians who will grow brand in 2020

Ihesiulo Grace 15 January 2020 0

The Nigerian brand of music is on the first burner in Africa, and is making impact at the global level, courtesy of the leading lights in the Nigerian music scene. The industry made a roaring success in 2019, with many of the musicians finishing the year strong, and setting the pace for year 2020. There […]

Brands and Marketing Technology

Uber to offer flying taxi rides in 2023

Ihesiulo Grace 15 January 2020 0

Uber and Hyundai have unveiled a flying taxi that will offer a network of air taxis in 2023. Uber has said it will conduct the first public demonstration of a flying car this year and allow customers to book aerial rides by 2023. Lagos-Ibadan rail line for commissioning in April-Amaechi Hyundai’s aerial taxi would be […]

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Entrepreneurs gear up for 2020 Tony Elumelu Foundation Programme

Ihesiulo Grace 8 January 2020 0

Entrepreneurs are set to participate in the application for the Tony Elumelu Foundation (TEF). The TEF Entrepreneurship Programme is open to startup entrepreneurs, with innovative business ideas or businesses that have been in existence for less than 3 years, in any sector, from across Africa. New Year: Branding Lessons We Can Learn From 2019 The […]

Brands and Marketing Business Featured

New Year: Branding Lessons We Can Learn From 2019

Ihesiulo Grace 8 January 2020 0

Branding is the marketing practice of actively shaping your brand.  It creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. World’s best 100 CEOs: Why Africans were not recognized Branding is important because not only […]

Brands and Marketing Technology

Spectranet Car-Fi will enable customers work from the comfort of their vehicle-Awasthi

Ihesiulo Grace 11 December 2019 0

Chief Executive Officer of Spectranet, Mr. Ajay Awasthi has said that the newly launched product of the company, car-fi will enable customers work from the comfort of their vehicle while driving. Awasthi who said this while launching the Car MiFi (Car-Fi), said that the motivation for the product is as a result of the inconveniences […]

Brands and Marketing Features

World’s best 100 CEOs: Why Africans were not recognized

Ihesiulo Grace 11 December 2019 0

Following the recent publication of the 2019 100 best performing Chief Executive Officers (CEOs) in the world by Harvard Business review, no African was recognized in the list. Taiwanese CEO Jensen Huang, who co-founded and heads graphics processor company, Nvidia, was ranked the best-performing CEO in 2019. Coca-Cola CEO, Quincey harps on brand consistency HBR […]

Brands and Marketing Business

Coca-Cola CEO, Quincey harps on brand consistency

Ihesiulo Grace 11 December 2019 0

James Quincey, Chief Executive Officer of Coca-Cola, recently told his African audience in the course of his visit to Nigeria and South Africa that the company will not waver in its strategy of upholding consistency in driving a total beverage vision. His words: “Together with our bottling partners, we continue to reinforce our stake on the continent […]

Brands and Marketing Features

Nigeria needs to be placed on world’s map of technology, says engineer who produced sport car

Ihesiulo Grace 4 December 2019 0

The Nigerian automobile industry has experienced another innovation from a vibrant automotive engineer and fabricator, Jerry Mallo who hails from Plateau State. In an Interview with Nneka Nwogwugwu, Mallo, who is the CEO of Bennie Technologies limited said his motivation is to ensure Nigeria is placed on the world map of technology. Please introduce yourself? Jerry

Brands and Marketing Business

Which brand flies Africa’s lead flag in 2020?

Ihesiulo Grace 4 December 2019 0

In this outgoing year 2019, two African brands, MTN, the South African telecoms giant and Dangote, the Nigerian multinational industrial conglomerate, are locking horns in the number one position of Africa’s Most Admired Brand, going by the report, Brand Africa 100: Africa’s Best Brands ranking, recently released.  In the survey, Brand Africa sought answer to the question