Brands and Marketing Business

Kia partner Stanbic IBTC on new car financing

Ihesiulo Grace 20 July 2017 0

Kia Motors Nigeria partnered Stanbic IBTC bank to overcome liquidity crunch and excess documentation requirements to become a car owner in Nigeria. The finance scheme tagged, ‘Drive Your Dream, Pay at Your Pace’ is in a bid to help people drive home their dream car despite the uncertainty

Brands and Marketing

Micro finance bank seeks ICAN’s partnership

Ihesiulo Grace 19 July 2017 0

A Lagos-based financial institution, DavoDani Micro finance Bank Ltd, has offered to partner the Institute of Chartered Accountants of Nigeria (ICAN) in the provisions of micro, medium and small scale financial Services to the institute’s members and staff under the Institute Entrepreneurial Empowerment Initiative/Programs. The bank made the offer when it’s Board and

Brands and Marketing

Davodani seeks ICAN partnership

Ihesiulo Grace 13 July 2017 0

A Lagos-based financial institution, DavoDani Microfinance Bank Ltd, has offered to partner the Institute of Chartered Accountants of Nigeria (ICAN) in the provisions of micro, medium and small scale financial Services to the institute’s members and staff under the Institute Entrepreneurial Empowerment Initiative/Programs. The bank made the offer when it’s Board and

Brands and Marketing

AAAN: A focus on consulting, tech firms

Ihesiulo Grace 13 July 2017 0

Year in year out, the advertising practitioners in Nigeria converged under the umbrella of the Association of Advertising Agencies of Nigeria (AAAN) to chart a way forward on how to have an ideal society. This year’s edition was not different. But, unlike previous editions, what makes the 2017 Annual General Meeting more interesting is the […]

Brands and Marketing

Porsche relishes most successful first half year in history

Ihesiulo Grace 13 July 2017 0

In a display of auto market leadership, Porsche, recently experienced an upwards trend in the first six months of 2017 With 126,497 vehicles delivered worldwide, Porsche AG exceeded the record figure from the previous year by seven per cent in the first half of 2017, with Macan remaining as the main driver of this growth […]

Brands and Marketing

MG showcases vintage cars at carnival

Ihesiulo Grace 13 July 2017 0

MG Live, the biggest car event both in the United Kingdom and in the world, recently presented a carnival of MG enthusiasts in Silverstone, which lasted from 17th to 18th June this year. The event, which is evenly matched with Goodwood Revival encourages MG enthusiasts to gather at Silverstone to show their collection. It also […]

Brands and Marketing

Massilia Motors unveils Mitsubishi Pajero

Ihesiulo Grace 13 July 2017 0

Massilia Motors, major distributor of Mitsubishi brand of vehicles in Nigeria, has introduced the all-new Mitsubishi Pajero Sport in the local market. The unveiling, which attracted auto journalists, customers, dealers and other stakeholders in the nation’s automotive industry created an ample opportunity for the motoring press to feel, observe and test-drive the new

Brands and Marketing

How to use CSR for brands’ equity, improvement

Ihesiulo Grace 10 July 2017 0

All over the world, one of the central issues for brand owners in business is improving on the equity of their brands, and this can be achieved through a greater understanding of Corporate Social Responsibility (CSR). What to consider by firms in this respect, are, the aims and objectives, visibility, reporting, among others. Analysts believe […]

Brands and Marketing

Lion Club, District 404B2, harps on community development

Ihesiulo Grace 10 July 2017 0

Lion Club, District 404B2, has reiterate commitment to community development in Nigeria. This was made known to journalists recently in Lagos by the District Governor of Lion Club, District 404B2, Lion Asiwaju Ayobola Samuel. The event was to commence the Lion’s service year. According to him, “Lion club, at present, is the largest service club […]

Brands and Marketing

Kia Singer: Aerodynamics, designers working to enhance ‘enthusiatic driving’

Ihesiulo Grace 4 July 2017 0

The Kia Stinger is entering the final stages of its rigorous test and development regime before going on sale later this year. The test programme, carried out worldwide, on-road and on-track will ensure the car has the performance, reliability and dynamic sophistication to match its striking fastback design. Unveiled at the 2017 North American International […]

Brands and Marketing

TPT: Adetokunbo Modupe emerges Personality of the Decade

Ihesiulo Grace 28 June 2017 0

Adetokunbo Modupe, the Lead Strategist and Chairman of TPT International Limited, has emerged as the Outstanding PR Personality of the Decade. His overwhelming recognition was the highpoint of the 2017 Marketing Edge Awards, held recently in Lagos. According to the organisers, the programme is aimed at recognising and rewarding excellence in Nigeria’s public relations,

Brands and Marketing

Power Oil begins new initiative

Ihesiulo Grace 25 June 2017 0

.. artistes, others to participate In order to consolidate on its walk heart on initiative, Power Oil brand is set for another walk heart on event across various cities in Nigeria. The event, which is part of Power Oil brand corporate social responsibility (CSR) is meant to enlighten the larger society on the importance of […]

Brands and Marketing

How to build a successful small business brand

Ihesiulo Grace 2 June 2017 0

A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. Your brand lives in everyday interactions with your customers, the images you share, the messages you […]

Brands and Marketing

Indomie rewards consumers in online youth engagement

Ihesiulo Grace 25 May 2017 0

Indomie instant noodles, last week rewarded Nigerian youths on social media as it seeks more ways to interact with its teeming consumers at their passion point. The brand used the opportunity to improve on its brand equity with consumers creating several engagement platforms. Some of the platforms were: comedy – “Belleful Comedy Challenge”which saw over […]

Brands and Marketing

PHD media planning system improves business development

Ihesiulo Grace 25 May 2017 0

Businesses in West and Central Africa (WECA) and globally have received great improvement as a result of PHD’s game-changing media planning operating system. This was disclosed recently as PHD WECA an affiliate of PHD Worldwide which is part of Omnicom Media Group, celebrated the performance of its local workforce in the use of this media […]

Brands and Marketing

TAMS summit addresses productivity in a challenged economy

Ihesiulo Grace 25 May 2017 0

Exemplary corporate leadership, employee engagement and good grasp of changing work dynamics have been identified as non-financial motivators which can boost employees’ productivity in the workplace. These were part of the submission by experts at the 2017 edition of the TAMS Productivity Summit entitled “Boosting Employee Performance Beyond Pecuniary

Brands and Marketing

Chivita offers refreshing boost for complete breakfast

Ihesiulo Grace 25 May 2017 0

Chivita 100% fruit juice has launched Breakfast with Chivita100% television advertisement. The campaign is meant to drive awareness for a complete healthy breakfast. The television commercial engages consumers by portraying internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly having glasses of Chivita 100% as part of their

Brands and Marketing

Trust, endangered species in global scene – Expert

Ihesiulo Grace 25 May 2017 0

Jordan Rittenberry, Ederman MD for Africa has said that trust in the global scene is in crisis. This, he ascribed to the pervasiveness of Fake News. Ederman who made this known during a presentation of the 2017 survey of trust recently in Lagos disclosed that, for the first time in the seventeen years history of […]

Brands and Marketing

Power oil, Kaduna State collaborate on community engagement

Ihesiulo Grace 22 May 2017 0

It is yet another commendable step for Raffles Oil LFTZ Enterprise, makers of cooking oil brand, Power Oil, to have entered into another partnership with the Kaduna State Ministry of Women Affairs and Social Development through its medical outreach project, Power Oil Health Camp Project to provide free basic medical health check-up for the indigenes. […]

Brands and Marketing

Between CSR, corporations and community development

Ihesiulo Grace 22 May 2017 0

All over the world, the role of Corporate Social Responsibility (CSR) towards community development is not only important to members of communities alone but to brand owners as well. Besides a universally accepted role in philanthropic work of corporations, CSR projects are today achieving greater sustainability in their efforts resulting in growth and change in […]