Olanrewaju Alaka Takes Home Best PR Initiative of the Year at Nigeria Media Nite-Out Award 2024

In an inspiring moment for the communications industry, Olanrewaju Alaka, CEO of Laerryblue Media, was named the winner of the Best PR Initiative of the Year at the prestigious Nigeria Media Award 2024.

The accolade recognizes his exceptional work in transforming how African brands connect with their audiences and drive impactful results.

“I’m truly honored to receive this award,” Olanrewaju said during his acceptance speech. “It’s a testament to the incredible work we do at Laerryblue Media and the trust our clients place in us.”

Olanrewaju’s innovative approach to public relations has set him apart in the industry. Armed with a diverse academic background that includes an MA in Public Relations and degrees in Business Analysis and International Relations, he brings a unique perspective to every campaign.

For eight years, he has led Laerryblue Media with a mission to elevate African brands and position them on the global stage.

The young founder has elevated many businesses since inception making him one of the best PR experts in Nigeria. With a robust portfolio of over 20,000 publications locally and internationally, over 3 billion online reach, 1000+ reputation managed and 300+ crisis management.

“Our aim is to empower businesses with strategies that resonate and create lasting impressions,” Olanrewaju explained.

The Best PR Initiative of the Year award is one of many honors Olanrewaju has received recently. From the Corporate Excellence Award at the Global Entrepreneurship Festival Award 2024 to being named among the Top 10 Most Influential Digital Marketers in Nigeria, his accolades reflect his unwavering dedication to excellence.

Olanrewaju’s win at the Nigeria Media Nite-Out Award 2024 is a testament to his forward-thinking approach to public relations. With a deep understanding of Africa’s unique business landscape, he has consistently pioneered campaigns that resonate locally while achieving global impact. His ability to craft compelling narratives and build lasting relationships has cemented his position as a thought leader in the industry.

“This award is special because it highlights the power of strategic communication to drive real change,” he shared.

Beyond his professional achievements, Olanrewaju is deeply committed to mentorship and capacity building. Through Laerryblue Media and his foundation, he actively nurtures young talent, equipping the next generation of PR professionals with the skills and tools to succeed. His dedication to empowering others reflects his broader vision of creating a thriving and globally recognized African PR industry.

“Many believe storytelling is just about brands; it isn’t. It’s about communities and the change we can inspire,” he said.

Olanrewaju’s recognition at the Nigeria Media Nite-Out Award 2024 cements his position as a leader in public relations, inspiring a new generation of African communicators to aim higher and think bigger.