According to style.com, Kanye West’s Yeezy Season 1 fashion collaboration with Adidas has become the most viewed designer collection during fashion month.

At the end of each fashion month, Style.comtallies up the page views of every collection to determine a list of its top 10 most-viewed shows. Here’s what they had to say about Kanye’s impressive ranking:

You may think, sure, it’s Kanye West, he’s a huge celebrity. But Style.com also covered West’s Paris runway collections back in 2011 and 2012, and those did not get nearly as much pickup. “I knew there would be a lot of interest around the collection, but I wouldn’t have necessarily predicted that it would beat out Chanel,” said Dirk Standen,Style.com’s editor in chief. “We’ve covered celebrity lines before, and we covered Kanye’s first two collections he did in Paris a couple of years ago, but they didn’t have that kind of impact … obviously he’s at a whole new level of fame now, but part of it is, I think, there’s a purpose behind his collection that people can’t ignore.”

And that purpose is? “I think this idea he has — which is essentially to bring good design to the masses — I do think it’s the right idea at the right time. Obviously, he has a lot of things to figure out in regards to pricing and manufacturing conditions and those kinds of things that go along with trying to produce that kind of line, but I do think the idea is valid and timely, and I think people are responding to that.” Part of what Standen wanted to get across in his in-depth interview with West after the show (which officially clocked in as Style.com’s most read story of all time) was the message behind the clothes. “I felt there was a lot of controversy around the collection in terms of the wait for people to get in and things like that, and I wasn’t sure that the message behind the clothes had come across as clearly to people.”