How Dr. Jonathan Kaplan Stands Out In The Plastic Surgery Industry

The US has an abundance of plastic surgeons, but surprisingly, the demand across the country isn’t the same. The Open International Journal of Surgical Reconstruction notes that some states have more demand for plastic surgeons than others.

As a result, most reconstructive surgeons need to define themselves compared to their peers to stand out.

Dr. Jonathan Kaplan has managed to do this with his practice both to consumers and to his peers. This article examines how he managed to become such a prominent member of the community and explores his contributions to the field.

Starting as an Employee

As with most plastic surgeons, Dr. Kaplan started off working in other institutions. He grew up the son of a surgeon and started sitting in on procedures from the tender age of 11. Dr. Jonathan Kaplan worked his way through medical school and eventually entered practice as an employed plastic surgeon at Our Lady of the Lake Hospital in Baton Rouge.

Over time, he realized that he preferred operating independently, and in 2013, he and his wife moved to San Francisco for him to take over a practice there. It was during this time that he realized how much of a competitive field plastic surgery was.

Despite being the doctor responsible for the minimally-invasive SIMI neck lift procedure, he found it difficult to land clients at first.

However, one of the things that fascinated the doctor when he was still working at other institutions was how useful social media and SEO could be for a business.

Back then, he couldn’t do his own SEO work and relied on the institutions, but here he had a chance to put his ideas into action.

Within a few months, he started to get real traction on his Instagram page and his website through organic Google searches.

His Instagram page took on a life of its own, and now he’s one of the most well-known plastic surgeons in the region. Knowing technology as an entrepreneur pays off.

Reinventing a Scalable Future

Dr. Jonathan Kaplan’s foray into technology wasn’t done, either.
With time, his practice burgeoned, and he found that dealing with clients was cutting into a significant portion of his day.
Remembering how useful technology was to help him get a foothold, he turned back to it to offer him some support in automating his business.

He developed a system called BuildMyBod Health to aid him in lead generation by allowing consumers to automatically check pricing on procedures through his website.

As Jonathan Ore of the CBC notes, he was ahead of the curve, since many businesses today are leaning heavily on automation and technology to deal with the current global crisis.

BuildMyBod Health was designed to be scalable and adaptable so that any professional could use it. He aimed to ensure that doctors had the support they needed in their line of work so that clients would feel welcome.

Transparency and quick quote turnover made it an innovation that could revolutionize his plastic surgery practice and any doctor’s practice or facility.

This technology is one of the most brilliant achievements of a doctor who wants to put his clients first and return value for their investment.