Guinness launches Made of Football campaign
Over the weekend, football fans were thrilled and excited as Guinness, the official broadcast sponsor of DSTV and the No. 1 drink of the season commenced the new Barclays Premiere League football season amidst great fun and aplomb as it brought a live studio audience to watch the opening matches at the Indoor Sport Hall of National Stadium, Surulere Lagos.
Guinness celebrated the new season by launching their latest Made of Black campaign ‘Made of Football’. The campaign is supported by a new TV advert, which will be broadcast from August 14th and celebrates passionate football fans across Nigeria and the lengths they go to show their love for the game.
According to the Marketing Manager, Guinness, Uche Onwudiwe, Guinness as the number one football brand in Nigeria is set to bring amazing and intense football moments to consumers and also enhance match day experiences across the country.
“This year Guinness will be showing even greater support for the incredible football fans across the country. Unlike anywhere else in the world, football has the power to unite people across Nigeria. Guinness is an iconic beer that has the darkest liquid, but the brightest flavours and has always had the authenticity, boldness and vision to do things differently. This year with the Made of Football campaign we will be providing exciting experiences for football fans across the country, whether that be incredible cash prizes and competitions or unique football viewing experiences and maybe a few surprises along the way,” he said.
He reassures that apart from the partnership in the broadcast of the BPL, Guinness will continue to explore unique opportunities to create money can’t buy experiences for football fans and loyal consumers, ensuring that every match occasion is truly made of black.
The live audience at the DSTV BPL kick off saw the SuperSport panel of analysts including Liverpool legend, John Barnes who is also an analyst for SuperSport and a pundit for ESPN offer projections about what to expect this season as well as highlights to look forward to.
Over the coming months there will be a series of exciting initiatives from Guinness to help reward and inspire football fans. For more details about the Guinness Made of Football campaign a
