Guinness excites Lagos crowd with latest innovation, Guinness Africa Special

Following successful launch across different cities in Nigeria, the iconic beer brand, Guinness introduced their latest innovation, Guinness Africa Special to the people of Lagos.
‘The Go Karting’ track at GET Arena, Lagos was transformed into a colourful, and vibrant space playing host to the launch event with over 3,000 guests excited to meet The Special One – Guinness Africa Special.
Burna Boy, Ycee, Kolasoul, Magnito, Simi thrilled guests, with Bovi and Jimmy keeping the crowd hyped and energised anticipating the excitement of the night. Super star DJ Spinall brought down the roof with his music line-up, Godwin Strings stole the night with his amazing talent, while Osa 7 used live graffiti to bring alive the famous Eyo image that is synonymous with the people of Lagos.  The Special One party had earlier toured the cities of Port Harcourt, Abuja, Enugu, Benin and Ibadan.
Made of Black ambassadors, Olamide and Phyno were present and in their element and the crowd went wild, especially when they performed Iranu Abacha together. Olamide even lost his shoes to the excited crowd! Olamide and Enimoney also took the fun a bit higher when they performed Oya dab getting everyone to pose with their Guinness Africa Special.
Speaking at the Lagos event, the Portfolio Manager for the Guinness brand, Liz Ashdown, said Guinness Africa Special is the first new innovation from Guinness in 10 years and was created to satisfy the needs of young Nigerian consumers who constantly crave for something special and relevant to them.
According to her, “This product is special because everything from the packaging to the liquid to the
Guinness Africa Special is the unique quality of Guinness stout with natural African extracts for a unique vibrant and refreshing taste. The beer is 5% alcohol by volume and sold at a recommended retail price of only N200.
Guinness Africa Special is a vibrant and colourful brand that has been made by us for us. From the drink itself and the packaging being truly African, to the event space and props that allow young people interact with the brand and make it their own to the advertising that was created by young Nigerian graffiti artist Osa7, this one is ours