Brands and Marketing

Dufil celebrates 10 years of IIDA with scholarship offers

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Dufil, makers of noodles brand Indomie unveiled its new 10 Indomie Independence Day Heroes identities in conjunction with the brand’s CSR initiative’s 10th anniversary.

The Independence Day Award for Heroes of Nigeria is a way that the brand gives back to the society in which it does business by extolling and supporting the exemplary accomplishments of children, who have shown courage and determination in situations that ordinarily would bring fear.

To commemorate the 10th edition, ten winners were rewarded with millions of naira worth of scholarship each, as against three winners usually given.

This means that, three winners were awarded from each category of the award (Physical bravery, Social bravery and Intellectual bravery). The 10th winner is for the most outstanding bravery act.

The winners for Intellectual Bravery were 13-year- old Paul David from Markurdi, who invented radio station; 11-year -old from Markurdi, who exhibited various inventions; 14-year- old Joel Clement from Kano, who constructed incubator for hatching eggs.

Winner for Physical Bravery are 14-year-old Zulka Mohammed from Adamawa, who saved group of children from terrorist attack; 14-year-old UbongAkpan from AkwaIbom that saved the life of a nursing woman; and Adejorin Oluwatobiloba, 15 years old that rescued a girl from kidnappers.

Other winners from Social Bravery are 15-year- old Olarenwaju Oluwafemi from Ibadan, who used football competitions to campaign against crimes; 12-year- old John Blessing from Ogun, who advocates against child abuse and 8-year- old Wealth John from Nasarawa, who saved a girl from child marriage.

Also, Chibuoyim Nnakwe, 11-year -old who saved mother from impending death won the award for the most outstanding bravery act for the year.

In her goodwill message during the event recently in Lagos, the Minister of Women Affairs and Social Development, Senator Aisha Jummai Alhassan, commended and congratulated Dufil Prima Foods on the occasion of the 10th edition of IIDA.

She said, “The Independence Day Heroes Award to Nigerian children that have shown extraordinary acts of bravery and determination in the face of danger to their lives and difficult challenges in the society, is indeed an addition to the success story of Dufil Prima Foods, having made Indomie a household name in Nigeria.”

Speaking at the event, Group Managing Director, Dufil Prima Foods, Mr. Deepak Singhal, expressed delight at the success of this event.

Deepak said, “As a company, we have sustained this initiative over the years owing to our commitment to continuously impact positively on the lives of our consumers most importantly the children who represent the future.

“Now marking a decade, IIDA stands to identify and celebrate10 great children whohave displayed an unmatched physical, intellectual and social bravery in the face of hazards and unfavourable conditions, and it is all in a bid to encourage and inspire more those who would tomorrow hold various leadership positions in our dear country.

“I’m extremely proud of everything we’ve achieved in the last 10 years with IIDA. Our CSR credentials are an important part of our company’s DNA. It’s critical to who we are and what we stand for.”

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Ihesiulo Grace

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