Airtel introduces short code for ‘Do Not Disturb’ service to manage messages
In the telecom space there are customers that demand promotional services to keep abreast with various innovative products and services, there are others who complain that they do not want to be disturbed with unsolicited text messages.
It is in response to this and the regulator directive that leading telecommunications services provider, Airtel Nigeria, announced its ‘Do not Disturb’ short code, 2442, designed to empower customers in respect to the management of all promotional messages sent to their lines.
The self-service platform allows customers to either opt-in or out of the ‘Do Not Disturb’ service, thereby empowering telecoms consumers to end unsolicited promotional SMS or promotional voice calls. To use the service customers can text ‘help’ to 2442.
Chief Commercial Officer of Airtel Nigeria, Mr. Ahmad Mokhles, while commenting on the ‘Do Not Disturb’ short code, noted that the company introduced the short code in compliance with the directive of the telecoms industry regulatory body, Nigerian Communications Commission (NCC), and in response to complaints of unsolicited SMS or promotional voice calls by some customers.
“Airtel is committed to offering excellent customer service and we are pleased to introduce the ‘Do Not Disturb’ self-service to empower our esteemed customers to decide what messages or calls they receive from the network.
“While there are customers that demand promotional services to keep abreast with various innovative products and services, there are others who do not want to be disturbed – that is why NCC has mandated telecoms companies in Nigeria to create this service, providing options for customers to either opt-in or out,” he said.
