X3M music act, Sammy out with ‘Hustle’
X3M Music’s best kept secret, Sammy Yakubu is finally poised to enter the mainstream with his brand new single Hustle, a positive call to action and nod to industry that speaks to the present times.
Hustle as written and performed by Sammy is an encouraging, up-tempo manifesto that promotes the ideals of hard work and perseverance especially among the youth. It opens with a picture perfect scenario where Sammy sings of a certain level of achievement; Small money inu apo/driving round town in my moto/come back home to my ile. But Hustle is interested in loftier ideals than the glorification of cheap materialism.
In the succeeding verses, Sammy employs his sweetened vocal ability to narrate the importance of working hard and the lengths he has gone to achieve that aspirational picture he paints on the refrain.
There is an acknowledgement of favours from the man above but the major take away from Hustle is that the future is mostly determined by how hard one is willing to work. Sammy gives advice that has been tried, tested and held up as universal truth in the lines, Man wey no work no go chop/Lazy woman no go make money.
Produced by fast rising Echo, the song’s structure is simple enough to follow. Arranged in refrain-chorus-verse style, the catchiest bits are strategically played multiple times to guarantee the instant radio friendliness of the material.
Mixed and mastered by the prolific Suka Sounds, Hustle starts out easy on the ear, almost as a tease, then builds to an engaging mid-section before climaxing in the final minute with a dazzling array of joyous trumpets, drums and cymbals.
Sammy’s semi nasal vocal inflection is right at home with the up tempo beat of Hustle and he shows steady confidence tackling a change of pace style that ventures outside the silky smooth ballads hard core fans associate him with.
Hustle with its fast pace and urgent message could not have been performed better than on this winning effort from the young singer, songwriter, dancer and guitarist who joined the formidable X3M roster in 2014.
