VIVA Cinema set to launch in Lagos
Fastest growing cinema chain, VIVA Cinemas, is set to open its latest cinema in Lagos before of the end of November 2019.
Currently operating in five sites across Ilorin, Ibadan, Ota and Enugu, and boasting of over 20% market share in the industry, VIVA Cinemas uses 4K cinema projectors to achieve clear picture and sound clarity in 2D and 3D.
The outfit, which has since inception in 2015, gained quite a reputation for its quality service, will be offering an amazing mix of experiences designed to treat cinema lovers to a variety of Nollywood, Hollywood and Bollywood blockbuster movies.
Following a brief demo of the tech-advanced projector to a select media audience in Lagos recently, VIVA CEO, Heri Ntimizi explained that: “On a bigger screen, the 4K image is simply better, so much so that some people who’ve witnessed a long-distance shot rendered in 4K have mistaken it for glasses-free 3D!
The larger the screen, the more 4K is required due to the inevitable pixel enlargement. At VIVA Cinemas, we like to ensure definition is maintained and at a minimal viewing cost.”
He added that “Aside the movie experience within our screens, our teams across our cinemas is committed to creating thrilling entertainment & leisure destinations that teleport our visitors from their everyday lives into an extraordinary world of magic.”
Wizkid wins SoulTrain songwriting award for ‘Brown Skin Girl’
For a 16:9 ratio, 4K contains almost four times the pixels of HD. This means a clearer, more detailed image. The higher pixel count also allows for closer viewing by the audience without loss in quality of the content on the screen.
Aside the technology aspects, Head of Operations, Inuagbor Abbass hinted that, “in addition to your regular popcorn and drinks, VIVA is bringing on innovative customer service, client sensitivity and affordability.”
