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brand handlers

How brand packaging affects pricing

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brand

All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretch from its implication on basic cost to the total project cost outlay, through its implication on sales and […]

Understanding brand building in a recession

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Recession

It is no longer news that since 2015, brand handlers in Nigeria have been facing challenges. Besides the worst economic recession in recent years and rising unemployment, 2015 was also an election year, during which a change of government was effected, as the then ruling party, Peoples Democratic Party, PDP, lost power to the then […]