By Godwin Anyebe In recent years there has been an increase in the use of sexual themes and erotic stimuli in advertising. In fact, it almost goes without saying that today’s consumers are exposed to more sex in advertising than ever before. This trend towards the increasing depiction of sexually-oriented themes in advertising is evident […]
By Caesar Keluro The rise of social media is reshaping advertising, bringing an end to the whims and influence of traditional advertising agency as we know it. Now, giving rise to the age of nimble ad agencies with the skilled understanding of how advertising works, integrated with the force and brilliance of data and led […]
BY Godwin Anyebe UK ad spend rose 5.8 per cent year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months of 2019 was 5.2per cent higher than a year earlier, at £12.0billion. These figures are contained within the recent Advertising Association/WARC Expenditure Report, […]
Managing Director of Anambra Signage and Advertising Agency (ANSAA), Chief Jude Emecheta, has blamed top officials of political parties and their supporters for the reported cases of destruction of campaign posters. Emecheta told the News Agency of Nigeria (NAN) in Awka on Thursday that the agency officials were not responsible for the destruction of billboards […]
To further consolidate on its tradition of celebrating the dynamism of marketers and advertising agencies making giant strides in the Nigerian economy, One of Nigeria’s leading brands and marketing publication, Marketing Edge, is set to hold two high profile events. They are a National Marketing Stakeholders Summit and Brands and Advertising Excellence Award. Both events […]