Sukurat Abimbola Memud: The Designer Disrupting Fashion with Vision and Fearlessness

There are designers who follow the rules, and then there is Sukurat Abimbola Memud, a woman who sees the rules, acknowledges them, and then completely rewrites them.

She is not just another name in Nigerian fashion; she is one of the few bold enough to challenge the industry’s expectations, shaking things up in ways that feel both necessary and inevitable.

She isn’t waiting for approval or permission, she is moving, growing, and making waves, not just in Nigeria but across the continent and beyond.

Sukurat has a talent that is rare even in fashion: she has an instinct for what people don’t even know they want yet.

She sees the future of fashion before the rest of the industry catches up. Her designs don’t fit neatly into categories, they bend genres, cross cultural boundaries, and shift perspectives.

One moment she is creating something that feels deeply rooted in tradition, the next she is pushing the boundaries of modernity, crafting pieces that feel like they belong in a different era entirely.

She designs as if fashion has no limits—because, in her world, it doesn’t.

What sets her apart is the way she approaches fashion as something more than just an industry, it’s a movement, a force, something that can shape perception and identity.

She creates fashion that demands attention, not for shock value, but because it carries a presence that cannot be ignored.

Her work doesn’t quietly blend in; it owns space, commands energy, and refuses to be background noise.

Her ability to disrupt fashion extends beyond Nigeria. She has been making waves in Ghana, South Africa, and even as far as the UK, where she has been invited to collaborate with creatives outside the African fashion scene.

While many designers build their influence within familiar circles, Sukurat is stepping into spaces that were never made for her and leaving her mark anyway.

She has worked on exclusive projects that merge fashion with art, technology, and even film, proving that fashion is not just about clothing—it’s about storytelling, innovation, and breaking barriers in every possible way.

Her talent is unmistakable in the Kenshu collections, where her sharp eye for silhouette, structure, and detail shines through.

Every design she touches carries a sense of depth, a deliberate intention that makes the piece more than just fabric and stitching—it becomes an experience, a statement, a moment. Her work in Kenshu is a reflection of her broader vision: to create fashion that transcends trends and speaks to something deeper—something lasting.

Her presence at international fashion events is a statement in itself. She doesn’t just attend—she dominates, making sure her voice, her style, and her ideas are felt in rooms where African fashion is often treated as an afterthought.

She has challenged outdated narratives about what African designers can do, pushing for a future where African creativity is not just recognised but respected, not just appreciated but truly understood.
Sukurat Abimbola Memud is not playing by the industry’s rules—she is making her own. And in doing so, she is proving that Nigerian fashion is not just evolving—it is taking over, one boundary-breaking step at a time.