Brands and Marketing Business Featured

Why I redesigned Innoson vehicles logo – UI student

Ihesiulo Grace 27 November 2019 0

A two hundred level student of the department of computer science, University of Ibadan, Farouq Osuolale, has said that the zeal to tell stories through visual identity was his motivation for redesigning a logo for Innoson Vehicles.  Osuolale, who said this in an interview with the Daily Times,

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Why content marketing is relevant for SMEs-Onwumere

Ihesiulo Grace 20 November 2019 0

The Managing Partner of Brandmarks Communications Limited, Chidi Onwumere, in an interview with Nneka Nwogwugwu, emphasized on the relevance of content marketing for brands especially Small and medium-sized enterprises (SMEs). How do you define Content Marketing? Content Marketing apply to all firms. It is a strategic marketing or branding approach that focuses on

Brands and Marketing News

Nokia, Spectranet partners to provide new ultra-broadband services for Lagos, Abuja customers

Ihesiulo Grace 13 November 2019 0

One of the world’s leading multinational telecommunications, information technology, and consumer electronics company,Nokia, has partnered with Spectranet to provide new ultra-broad band services for its Lagos and Abuja customers. In a statement on Tuesday by the Head of Nokia’s Media Relations, Kannan K., stated that Spectranet’s customers in Lagos and Abuja will be able

Brands and Marketing Features

”In handling real estate competitions, we see ourselves as Co-stakeholders”

Ihesiulo Grace 6 November 2019 0

-COO, Cosgrove Competitions and competitors in the real estate business are no different from other types of businesses because it can tend to strike fear into the hearts of many investors who are in direct competition with them.  However, Elizabeth Taylor, the Chief Operating Officer of Cosgrove, while divulging ample information about the concept of […]

Brands and Marketing Business

Africans do not need aid, our young people need investments-Elumelu

Ihesiulo Grace 6 November 2019 0

In his drive to promote entrepreneurship, the Chairman of United Bank for Africa (UBA) and Heirs Holdings, Tony Elumelu, has stressed that Africans do not need aid, rather the young people need investments to build their businesses. Elumelu, stated this while opening the ‘ambition Africa” conference organised by the France Invest Africa Club in Paris, […]

Brands and Marketing Business Features

DSTV, other cable TV brands in Nigeria cannot afford to be complacent, as Cord cutters gain ground in America

Ihesiulo Grace 6 November 2019 0

Nigerian-American Head of IT Asset Management, Mott MacDonald, USA, Chris Tunde Odediran, in an interview with Mike Bamigbola, Brand Times anchor, dissects the emerging trend of cord-cutting in television broadcasting, the gains to the viewers, the threats to cable TV brands, the challenge to media planners and brand managers, and what all parties must do, […]

Brands and Marketing Business

Behavioral change key in branding public sector – HoS

Ihesiulo Grace 30 October 2019 0

The Acting Head of service of the Federation, Dr. Folashade Yemi-Esan has said that behavioral change plays a pivotal role in public sector branding. Speaking during the second edition of the Public sector branding, summit and exhibition in Abuja on Tuesday, Dr. Yemi-Esan, emphasized that behavioral change is another approach towards public service branding. ‘’Branding

Brands and Marketing Business

More wins for brands, customers, as magic of Black Friday draws closer

Ihesiulo Grace 30 October 2019 0

The good times are here for brands and customers, as major online shopping malls in Nigeria connect to the world of annual Black Friday sales season. Black Friday is a booster for prized fast moving branded items from reputable stores,while at the same time also offering consumers and buyers the bargain of a lifetime. It […]

Brands and Marketing

Dangote, MTN emerge 2019 most valuable brands in Nigeria

Ihesiulo Grace 25 October 2019 0

Dangote Group has emerged the most valuable brand in Nigeria after the 2019 Top 50 Brand survey, while MTN closely followed as the most valuable multinational and telecommunication brands with Glo coming third in the chart. The top brands and category leaders will be honoured at the #IAMBRANDNIGERIA award and gala in Lagos on Saturday […]

Brands and Marketing

Awosika, Eke, Akinkugbe click CIBN fellowship awards

Ihesiulo Grace 25 October 2019 0

In recognition of their contributions to the development of the Nigerian economy, especially the financial services industry over the years, the Chairman, First Bank of Nigeria Limited, Ibukun Awosika; Group Managing Director, FBN Holdings Plc, U.K. Eke and Managing Director, FBNQuest Merchant Bank, Mr Kayode Akinkugbe have been conferred with Fellowship (FCIB) of The

Brands and Marketing

IMC expert scores industry operations high Q3 of 2019

Ihesiulo Grace 25 October 2019 0

An Integrated Marketing Communications Industry (IMC) practitioner, Kehinde Salami, has taken a holistic examination of business operations in the sector, especially in the period spanning the third quarter of the business year 2019, and submitted that the industry fared increasingly better, far above previous records of preceding years. Salami, Managing Director/CEO,

Brands and Marketing

Kennedy Uzoka wins Bank CEO of year 2019 award

Ihesiulo Grace 25 October 2019 0

The Group Managing Director/Chief Executive Officer, United Bank for Africa (UBA) Plc, Mr Kennedy Uzoka, has won the much-coveted ‘BusinessDay’s Bank CEO’ of the year 2019 award. Uzoka emerged tops based on his sterling achievements since he assumed the position of Group CEO at UBA three years ago. Kennedy Uzoka has been successful in pulling […]

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VAT Increase: Why Nigerian brands must be on red alert

Ihesiulo Grace 23 October 2019 0

The increase of the Value added tax (VAT) approved by Federal Executive Council on Wednesday (September 11, 2019) is a call to attention on Nigerian brands. The Minister of Finance, Budget and National planning, Zainab Ahmed, who announced the approval said the VAT was increased from the current 5 per cent to 7.5 per cent. […]

Brands and Marketing Business

Bode George wrong in faulting Glo, Zenith, Dangote adverts on CNN-Ugoagwu

Ihesiulo Grace 23 October 2019 0

Chief Bode George, former National Deputy Chairman, People’s Democratic Party of Nigeria (PDP), was recently reported in the media to have criticised Nigeria domiciled companies who place adverts on CNN and other international media.  In this interview with the Brand Times anchor, Mike Bamigbola, the chief executive, STB-McCann Lagos, Paul Ugoagwu, who created the famous

Brands and Marketing Business

Corporate social responsibility: Air Peace reaps dividends of good strategy

Ihesiulo Grace 9 October 2019 0

Following the xenophobic attack on Africans by South Africans, the Chief Executive officer of Air peace, Allen Onyema, offered to establish goodwill to the Nigerian government by offering free air services to the Federal Government in the evacuation of Nigerians. Air Peace is a private Nigerian airline founded in 2013 with its head office in […]

Brands and Marketing Features

How brands use advertising to target children for increased sales

Ihesiulo Grace 25 September 2019 0

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also influence their parents’ buying decisions and are the adult consumers of the future.

Brands and Marketing Entertainment

Media Panache’s Peniel Ajuka delivers exclusive PR insights at ‘The Entrepreneurial Mindset’

Ihesiulo Grace 20 September 2019 0

Recently at the Oduduwa Hall,Obafemi Awolowo University, an audience of students and entrepreneurs was treated to an exclusive session of useful tips and insights into the use of Public Relations as a tool for building businesses. The session was facilitated by Peniel Ajuka, General Manager and Team lead at Media Panache Nigeria, a frontline Public […]

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Expert charges EXMAN on transparency, integrity in practice

Ihesiulo Grace 10 September 2019 0

Godwin Anyebe Chief Operating Officer and Lead Consultant, Aster Integrated Marketing Limited, Tolulope Medebem has admonished the leadership of Experiential Marketing Association of Nigeria (EXMAN) on the need to put in place regulatory mechanism that would ensure that transparency and integrity challenges in the industry were nipped in the bud. Speaking in Lagos

Brands and Marketing Business News

Mouka bags African Brand Leadership Merit Award

Ihesiulo Grace 6 September 2019 0

Mouka, Nigerian foam and bedding products manufacturer has emerged Africa’s Leading World Class Premium Bedding/ Mattress/ Pillows Product Company of the Year at 2019 edition of the African Brand Leadership Merit Awards. Mouka was declared Africa’s Leading World Class Premium Bedding/Mattress/ Pillows Product Company of the Year after a technical committee research report

Brands and Marketing Business News

Finally, AAAN holds 46th AGM/Congress in Lagos

Ihesiulo Grace 6 September 2019 0

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold its rescheduled 46th Annual General Meeting/Congress at the Orchid Hotel, Lekki/Ajah, Lagos, on 20 and 21 September 2019. This was announced in a statement signed by AAN Publicity Secretary, Jenkins Alumona and made available to newsmen recently in Lagos. The AGM/Congress, which […]