By Motolani Oseni
Lafarge Africa Plc has marked the conclusion of its Retail Energizer Promo in key market clusters across Lagos and the South West Region, in a spectacular display of gratitude and appreciation for the steadfast commitment of retailers and block makers.
The six-week loyalty program, which concluded in September 2023, aimed to encourage, acknowledge, and reward retailers consistently purchasing Lafarge products.
The initiative, which targeted retailers in three distinct bands, required participants to meet the agreed minimum order quantity (MOQ) for six consecutive weeks to qualify for the enticing rewards on offer.
At the various reward ceremonies, senior officials from Lafarge Africa commended the dedication of the retailers and block makers, emphasizing the pivotal role they play in the company’s success.
The presentation of prizes was preceded by speeches that underlined Lafarge’s commitment to fostering enduring partnerships and mutual growth.
Head of Sales, Lagos, Lafarge Africa, Thompson Ukpebor expressed immense delight at the success of the Retail Energizer Promo and its positive impact on the company’s relationship with retail partners.
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He stated that, “at Lafarge, we are all about promises kept. We appreciate every effort our customers bring to the table. Today is a day to live up to that promise we made. It is actually the celebration part of the year and we decided to set this event rolling to key into the time of the year that we are in.”
Customer Development manager, Lafarge Africa, Vorke Enite emphasized the pivotal role of retailers in the company’s success.
He stated that, “for us going into next year we want to encourage our customers to increase the volumes they do, sell more to existing customers and also to new customers so that they can request more from the business.”
Additionally, Channel Relationship Manager, Lafarge Africa, Olatomiwa Kosoko expressed the company’s commitment to nurturing strong partnerships with its retailers.
He stated that, “we are always there for our customers; we will always give you a competitive price, and as we are doing that, we are also helping you to push it to the site so that it can be profitable.”
Addressing the gathering at both the Ibadan and Abeokuta events, head of Sales, West, Lafarge Africa, Tunde Odufote expressed heartfelt gratitude to the retailers for their outstanding sales performance during the promotional period.
Similarly, Channel Relationship manager, Oyo Region, Lafarge Africa, Segun Agbaje elucidated the company’s unwavering dedication to fostering excellence in customer relationships and business partnerships.
He emphasised that the promotional sales initiative was a testament to their commitment to supporting the growth and success of their valued customers.
A sub dealer and prize winner at Oregun, Mrs. Akinwunmi Ojewunmi expressed her excitement.
She said: “Lafarge cement is of high quality, and they have specific plans in place, especially for us sub-dealers. It’s evident now; they’ve remembered us. In contrast to some other competitive markets where we’re often overlooked, Lafarge stands out by extending benefits not only to their top dealers but also to us. We appreciate Lafarge for consistently acknowledging and remembering our contributions.”
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