Brands and Marketing Tech

Kia Motors, Nadal support Australian Open 2017

As the major sponsor of Australian Open 2017, Kia Motors handed over a fleet of 110 official tournament vehicles to Tennis Australia during a ceremony in Melbourne recently.

The event was attended by executives from Kia Motors Australia and Tennis Australia, as well as Kia’s global brand ambassador and former Australian Open champion, Rafael Nadal.

This year celebrates Kia’s 16th consecutive sponsorship of the Australian Open, and Kia has rolled out various on and off-line programs for tennis fans around the world.

Commenting, Australian Open Tournament Director Craig Tiley said, “We are delighted once again to accept the fleet of Kia vehicles to help keep the Australian Open moving smoothly over the next few weeks, connecting visiting fans from around the world to the biggest annual sporting event in January.

“It’s a huge logistical exercise to move all our players, officials, media and staff around Melbourne during the tournament and every year this is achieved thanks to Kia’s reliability and support.”

This year’s fleet of vehicles, including 50 Carnival MPVs, 40 Sorento CUVs, and 20 Optima mid-size sedans, is ensuring smooth and safe transportation for Australian Open 2017 by transporting players, officials and VIPs to and from matches and other activities throughout the year’s first Grand Slam tournament.

Tennis superstar and Kia global brand ambassador, Rafael Nadal, handed over the ceremonial key to the fleet to Tennis Australia.

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