First Bank broadens digital marketing initiatives

First Bank of Nigeria Ltd , one of Nigeria’s pioneer financial institutions, has said it is currently broadening its digital marketing initiatives in a bid to add 16 million customers to the present 14 million customers.

According to Dr. Adesola Adedutan, FirstBank’s Managing Director/Chief Executive, said this is part of its growth strategy to get 30 million customers over the next three years, and to migrate its existing and new customers to alternative channels, namely First Online, Firstmobile, USSD and ATM cards.

He said,“We have a focus of building our customer base to 30 million in the next three years from the 14 million we currently have. That is the way forward for us and we are making significant progress already.”

First Bank, it will be recalled in June this year, through a statement announced the launch of its refreshed and user-friendly website, stressing that besides being built for the digital age, the new website is easy to access and navigate for the average multi-screen user.
The new website is considered a unique evolution for the lender in terms of information and interactive services accessible for customers, investors, shareholders and the global community.