Dulcie Boateng: The Social Media Maven Powering Ghana’s Youth-Led Marketplaces
Dulcie Boateng’s rise is a compelling story of how a young Ghanaian woman has harnessed the power of social media to build a flourishing business while creating opportunities for others. Born Dulcie Ewuraama Afriyie Boateng, she has become a formidable force in Ghana’s entrepreneurial and digital space.
As the founder and CEO of Dulcie Porium, Dulcie Boateng stands out not only as a notable social media personality but also as a visionary entrepreneur committed to empowering young business owners and connecting consumers with innovative local brands.
Raised in Accra, Dulcie’s journey blends digital savvy with a sharp sense for market trends. A graduate of Achimota School and Wisconsin International University College, where she earned a degree in Human Resource Management, Dulcie’s entrepreneurial path was sparked during her time working at Onyx Night Club in Accra in 2017.
It was there she launched her first online store, using social media to tap into Ghana’s growing e-commerce landscape.
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Today, Dulcie Boateng is one of Ghana’s leading social media influencers, celebrated for her engaging and authentic content. Her digital influence has evolved into a powerful platform for business, most notably with the co-founding of Vendor Vault, an annual shopping event that quickly earned a place on Accra’s retail calendar.
In April 2024, Dulcie expanded her vision with the launch of Porials Pitch, an annual shopping festival hosted at Ghud Park, Accra Mall. The event features a vibrant showcase of products from both Ghanaian and Nigerian-owned businesses, creating a dynamic space where culture, commerce, and creativity converge.
The impact of Porials Pitch has been significant, attracting a youthful, entrepreneurial crowd and generating substantial buzz. The initiative’s momentum recently culminated in a strategic partnership with Absa Bank Ghana for Porials Pitch II, positioning the event as Ghana’s fastest-growing youth-led marketplace.
Beyond business, Dulcie’s influence continues to grow across Ghana’s social and cultural spaces. She regularly hosts popular events, such as Garage’s All Black (The Continuum) in August 2024, and lends her voice to top brands as an ambassador. Among them are Pizzaman Chickenman, YAH! Leo Restaurant, Treatz N Bakez, Ridge Condos, and Clozar Africa.
With her blend of entrepreneurial spirit, digital influence, and community focus, Dulcie Boateng is not just a rising star—she’s reshaping the landscape of Ghanaian enterprise, one pitch at a time.
