Content creation is new oil – PR expert, Lawrence Alabi
Award-winning media expert PR expert, and digital creator, Alabi Lawrence Bolorunduro Junior, also known as Lawrence Alabi, has encouraged young people to tap into content creation, describing it as the new oil.
Lawrence Alabi said many major industry players including youths and students on social media need to tap into to create and disseminate content to global viewings.
The social media savyy stated this while speaking about the positive effect the social media platforms are having on Nigerian youths and their counterparts across the world.
In his words “Content creation on social media is pivotal to the success of many businesses across the globe, especially when it comes to entertainment as it pushes everything beyond borders.”
He added that with social media everyone gets to know about the happenings around the world.
“Storytelling as a cotent is a powerful tool for changing narratives and building an audience on social media. It allows you to engage your audience on a deeper level, create emotional connections, and influence their perceptions,” he narrated.
Lawrence Alabi also said the creative hub in Nigeria across music, movie and other sectors have gained prominence and this is all thanks to social media.
Lawrence Alabi is currently an editor and content creator at one of the biggest online entertainment website in Nigeria. He has successfully worked and created content for top Nigerian music labels such as MAVINS and Empawa.
