CAP Plc Unveils 2015 Dulux ‘Colour of the Year’
Chemical and Allied Products (CAP) Plc, makers of Dulux brand of premium paint, a subsidiary of UACN Plc group and the technological licensee of Akzo Nobel has named ‘Copper Orange’ as the2015 Colour of the Year.
Delivering his keynote address at the unveiling ceremony recently in Lagos, the Group Managing Director, UAC of Nigeria Plc, Mr. Larry Ettah revealed that the Dulux Colour of the Year initiative signifies the confluence of a great brand and an impactful idea about one of the central themes of life – colour.
One of the outcomes of the Colour of the Year initiative is the elevation of the art of colour beyond the mundane and prescribed usage and application of colour including the various icons and manifestations.
According to him, Copper Orange totally captures the everyday mood and the five trends that support it which are adventure, unseen spaces, him and her layering and friendly barter in tandem with the prediction of colour experts, based on research, that a warmer spectrum of reds and oranges is emerging, one that reflects a more positive global outlook.
“The intriguing side to the 2015 Colour of the Year is that it has shifted attention to the basic and ordinary things around us. After all, nature in its natural state tends to weave an array of colour in a way that blends, pleases and soothes our daily lives. I, therefore, urge you to enjoy and discover the value and true worth of the normal things of life! Let us all embrace the current colour tone and mood for the year as we strive for all-round excellence and success.”
Also speaking at the occasion, the Managing Director, CAP Plc, Mrs. Omolara Elemide, stated that the Dulux Colour of Year is a global initiative of Akzo Nobel where a trend setting colour that sparks discussions in the design and architectural sector, is chosen to represent and set the mood for a particular year.
‘’Todays event marks the 10th anniversary of the Dulux Colour of the Year in our country. The colour of the year is chosen based on the constant monitoring of emerging social, economy and design trends happening around the world and a panel of independent design experts.
She however, urged Dulux esteemed customers to visit any of the Dulux Colour Centers (DCCs) or Dulux Color Shop (DCSs) spread all over the country to meet with Dulux trained colour experts who will help them make over their homes and offices using Dulux Colour of the Year to bring out the beauty.