Indomie rewards consumers in online youth engagement

Indomie instant noodles, last week rewarded Nigerian youths on social media as it seeks more ways to interact with its teeming consumers at their passion point.

The brand used the opportunity to improve on its brand equity with consumers creating several engagement platforms.

Some of the platforms were: comedy – “Belleful Comedy Challenge”which saw over 20 consumers win mobile phones, headphones and a year’s supply of Indomie Bellefull; football fans – “Indomie on EPL Pitch Panel”, the brand gave out 353 cartons monthly to 530 EPL match winners with over 1,060 cartons already won.

There was also the “Guess the Advert Lyrics” that enabled consumers guess the lyrics of jingles in order to win.

Thousands of young Nigerians throng the social media handle to engage with the brand by answering teasers and questions about Indomie Instant Noodles.

Speaking on this development the Group Public Relations and Event Manager Dufil Prima Foods, Mr.Tope Ashiwaju said; “Indomie is a brand loved by Nigerians.

It has been with the youths for as long as they could remember and so has a strong connection with them.

Youths engaging the brand on social media confirms what is already known, which is: Indomie is the choice brand for the future leaders of Nigeria.”

“The next generation of doctors, the next generation of lawyers and presidents had their first real taste of quality with Indomie and this is why even adults consume Nigeria’s leading noodles because quality has no category or generation.”Ashiwaju said.