The industry right now lacks creativity – Jaywon

Oluwajuwonlo James Iledara better known as Jaywon has lots for attention in the Nigerian music industry; he has proved that he understood the music game properly dishing out mind-blowing songs and breathe-taking videos; no wonder his song ‘ Odun yi remains an ever green song.

The Kogi state born super star has all reasons to be happy as he has scaled through past struggle days to a well-bred artiste. In this interview he talk about fatherhood, need for entertainers to be more creative amongst other issues

As a record CEO and an artiste; what insight did you bring into managing your own crew apart from when you are just an artiste?

As a record label CEO, I strongly believe in putting up the right structure not just for me as the CEO of the label but for artistes that will be coming on board of the platform.

A lot of effort has been put into making me a better person and as the trend changes we follow suit. I try as much as possible to learn new things as well as sink with the current vibe and the management of today.

As an artiste, I don’t joke with learning new ideas, I don’t care who am learning it from as long as it will increase my knowledge positively; I am fine with it.

Which song in recent time have you listened to on radio/club and you wish you are the one who did the song?

That’s been a while I hear a sound like that, I feel the industry right now is lacking creativity, people are paying more attention to records that will do quick and not record that will last longer,

people just want to make a hit record these days and nobody is actually thinking of making music that will stand a test of time; nobody is taking time to make music that will inspire people more.

Probably I will say I am feeling the songs of few artistes like Simi, Timi Dakolo and a host of other.

Your song Odun Yi is arguably one of the biggest song of all time and evergreen; do you think you can still make a song that will surpass that?

For me the way music is, I don’t compete in anyway, I just go to the studio and make record, is just always good for you to take your time, make good record push and at the end of the day you will make one of the biggest song.

If I tell you how I recorded this year, I was non-challant and unserious that day at the studio. For me God almighty is the only Hit maker.

These days, the industry has witnessed lots of clap-back amongst artistes; will you clap-back at any of your colleague who put a shot at your squad?

If the person is right, there are some things people will say about you that you will know its true.

I feel like you can never ridicule the hand that once fed you in public, is like you discouraging people investing in your target, you can’t go out there to go and ridicule the hand that once gave you food.

People don’t get it right they get carried away easily, and when you get carried away, you forget that the position you are today, there are lot of people out there praying to have what you have.

Sometimes you just have to be wise and be very careful. So if you clap back at me and I feel the shot was right; there is no point responding to you unless it is otherwise where I know you are lying to gain cheap popularity; I will surely respond.

You are a proud father; what has been a father taken away from you?

It has not really taken so much from me but one fact is that it has make me more responsible because I don’t want to appear as a bad father to my son.

I want to live for him at all time. Being a father has really helped me in cutting off so many excesses.

So when will you be settling down properly with your woman?

Only God has that timing but when the right time comes; I will definitely invite you all over.

If not music, what else will you have engage in?

If I had not done music; I would have been in the Yoruba movie industry as a multi-tasking person who does acting, directing and production.

And also I will have given my brother Odunlade Adekola problem because he won’t be as popular as he is now (Laugh)