Brands and Marketing Business

Corporate social responsibility: Air Peace reaps dividends of good strategy

Ihesiulo Grace 9 October 2019 0

Following the xenophobic attack on Africans by South Africans, the Chief Executive officer of Air peace, Allen Onyema, offered to establish goodwill to the Nigerian government by offering free air services to the Federal Government in the evacuation of Nigerians. Air Peace is a private Nigerian

Brands and Marketing Business

Stakeholders express divergent views on CSR

Ihesiulo Grace 4 February 2018 0

Corporate Social Responsibility (CSR) has become one of the standard business practices all over the world. For companies committed to CSR, it means kudos and an enhanced overall reputation – a powerful statement of what they stand for in an often cynical business world. The establishment of a CSR strategy (sometimes referred to as a […]

Brands and Marketing

Emergence of CSR in ICT firms

Ihesiulo Grace 15 October 2017 0

Godwin Anyebe Corporate social responsibility (CSR) has been around for a long time in sectors such as textiles and toys, but is relatively new to Information Communication Technology, ICT, manufacturing companies, in particular the extent to which brands work towards improving conditions of work in their supply chains, and how they go about doing this. […]

Education

2017 National Essay Competition: UBA Foundation Announces Call For Entries

Ihesiulo Grace 26 September 2017 0

UBA Foundation, the corporate social responsibility arm of the United Bank for Africa (UBA) Plc, has announced the call for entries for the 2017 edition of its annual UBA Foundation National Essay Competition in Nigeria. The essay competition which is put together for senior secondary school students is organized as part of UBA Foundation’s Education […]

Brands and Marketing

‘Why CSR, social marketing differ’

Ihesiulo Grace 10 September 2017 0

The concept of Corporate Social Responsibility (CSR) and Social Marketing has become a subject of debate among stakeholders. While it is believed in some quarters that CSR is a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social well-being, social marketing aimed mostly to transform habits and

Business

Between Corporate Social Responsibility and Social Marketing

Ihesiulo Grace 8 January 2017 0

The concept of corporate social responsibility (CSR) and social marketing has become a subject of debate among stakeholders. While it is believed in some quarters that CSR is an organization’s initiative to assess and take responsibility for its effects on environmental and social wellbeing, social marketing aims mostly to transform habits and attitudes from a […]