Brands and Marketing Business

How to create authentic Brand Story that improves trust

Ihesiulo Grace 10 May 2017 0

Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long realised the power of their brand story to build a connection with their audience. Companies like Apple

Brands and Marketing

Doyin Salami, Aboderin-Talabi headline 2017 TAMS summit

Ihesiulo Grace 4 May 2017 0

Full-fledged ICT service firm, SB Telecoms and Devices, has announced plans to host the second edition of its high-level management meeting tagged TAMS Summit. The event, which will take place on Thursday, 18 May 2017, at Muson Centre, Lagos, will have as its theme; “Boosting Employee Performance Beyond Pecuniary Benefits.” The summit, which was inspired […]

Brands and Marketing

100 small businesses to participate GTBank Food and Drink fair

Ihesiulo Grace 1 May 2017 0

More than 100 small businesses in Nigeria’s Food Industry will be provided with free storefronts at the GTBank Food and Drink which holds during the Worker’s Day holiday, on Sunday the 30th of April and Monday the 1st of May, 2017. Organised by foremost African Financial Institution, Guaranty Trust Bank Plc, the 2-day event offers […]

Brands and Marketing Features Nigeria

Nigerian Children and place of Corporate Social Responsibility

Ihesiulo Grace 1 May 2017 0

Over the years, Corporate Social Responsibilities (CSR) in Nigeria has been a contemporary and contextual issue to all followers of event including the government, brand handlers and the larger society. Analysts are of the view that the payment of taxes and the fulfillment of other civic rights are enough grounds to have the liberty to […]

Brands and Marketing Nigeria

The Red Dot Awards: over 5,500 products from 54 countries submitted

Ihesiulo Grace 6 April 2017 0

Since launched in 1955 by the Design Centre of North Rhine-Westphalia the Red Dot Awards has become one of the most prestigious design competitions worldwide. The judging panel comprises of 39 expert independent designers, design professors and trade journalists from all over the world. The Red Dot Awards are presented in the three categories (Product […]

Brands and Marketing Nigeria

2017 Red Dots awards :Kia wins triple design

Ihesiulo Grace 6 April 2017 0

Kia has triumphed again in the Red Dot Awards, with another triple design win. The Optima Sportswagon, hybrid crossover Niro and the all-new Rio won in their respective categories. The Optima Sportswagon won the competition’s highest ‘Best of the Best’ distinction for ground-breaking design, while the Niro received praise for its attention to detail. The […]

Brands and Marketing Business

12th Lagos Motor Show: More firms show interest

Ihesiulo Grace 6 April 2017 0

This year’s Lagos Motor Fair & Autoparts Expo will take off on April 24, 2017 at the Federal Palace Hotel, Victoria Island, Lagos with a good number of the leading brands of automobiles, spare parts, accessories, lubricants, additives, financials and security gadgets poised to showcase different classes of modern and innovative models, brands and services […]

Brands and Marketing Business

Shoprite launches Made in Nigeria initiative

Ihesiulo Grace 30 March 2017 0

Shoprite Nigeria is reaffirming its commitment to locally manufactured products with the launch of its ‘Made in Nigeria’ initiative, a series of monthly meet-ups for local manufacturers, hosted by Shoprite to strengthen existing relationships with manufacturers of local products and identify new opportunities to showcase their goods both in Nigeria and abroad. The launch

Brands and Marketing Business

Tomato Paste: Paying price for Nigeria’s economic downturn

Ihesiulo Grace 30 March 2017 0

Nigeria is ranked as the second largest producer of tomato in Africa, and the 13th in the world, with a total production estimated at one million hectares of land producing 1.701 million tons per annum with average of 20-30 tons/hectare. Yet Nigeria is the largest importer of tomato from China and Italy. Approximately 66,000 tons […]

Brands and Marketing News

Using CSR to grow brand affinity

Ihesiulo Grace 27 March 2017 0

All over the world, one of the ways of brand building is centred on building connections with society through Corporate Social Responsibility initiatives. Corporate Social Responsibility initiatives create brand affinity in the minds of the larger society. It does not only have the concern of brand equity awareness among the larger society, but also leads […]

Banking Brands and Marketing Press Release

SKYE BANK GIVES OUT BRAND NEW CAR, A MILLION NAIRA AND OTHER GIFTS @GRAND DRAW TO END MONEYGRAM RECEIVE N WIN PROMO

Ihesiulo Grace 27 March 2017 0

Skye Bank Plc., is set to reward its loyal customers with a brand new car, a N1million naira and other cash and consolation prizes at a grand draw ceremony which brings to a close the 90-days Skye Bank/MoneyGram “Receive and Win” promotion which commenced in December 2016 through to February this year. According to a […]

Brands and Marketing

Carbonated Drinks,very dangerous

Ihesiulo Grace 13 March 2017 0

Meetings, birthday parties, anniversary celebrations and most other gatherings, including house openings are incomplete without them. Refrigerators, deep freezers and coolers are empty without them. They come in different colours and flavours: cola, orange, lemon, pine-apple, cream soda, bitter lemon, ginger, peach, etc. Some are sold in glass bottles of various shapes and

Brands and Marketing News

OMD named most creative agency

Ihesiulo Grace 2 March 2017 0

Omnicom Media Group’s Agency, OMD was awarded the most Creative, Innovative and Effective Agency Network of the Year for the 11th consecutive time by the Gunn Report for Media. The Gunn Report for Media is the industry standard for evaluating media creativity, innovation and effectiveness. The report summarises media agencies’ overall performance from January to […]

Brands and Marketing News Nigeria

Fundamental issues that affect personality branding in Nigeria

Ihesiulo Grace 2 March 2017 0

Fundamental issues affect personality branding, a family life practitioner, counsellor and educationist, Kemi Tony-Akinwunmi, has said. Kemi who stated this in a chart with Daily Times recently in Lagos disclosed that most Nigerians children lack the confidence to express themselves due to verbal abuse from relatives and friends.This therefore affect the personality of

Brands and Marketing Tech

BMW 4 series range gets upgrade for 2017

Ihesiulo Grace 26 January 2017 0

BMW has sharpened its 4 Series range for 2017 with a subtle facelift, including LED lighting across the range, revised suspension, and more accurate steering. Distinctively restyled LED headlights replace the previous xenon units, together with redesigned air intakes and LED fog lights across the range, while a new rear apron and LED tail-lights (for […]

Brands and Marketing Tech

Kia Motors, Nadal support Australian Open 2017

Ihesiulo Grace 26 January 2017 0

As the major sponsor of Australian Open 2017, Kia Motors handed over a fleet of 110 official tournament vehicles to Tennis Australia during a ceremony in Melbourne recently. The event was attended by executives from Kia Motors Australia and Tennis Australia, as well as Kia’s global brand ambassador and former Australian Open champion, Rafael Nadal. […]

Brands and Marketing Tech

Mercedes-Benz is world’s best-selling premium brand

Ihesiulo Grace 26 January 2017 0

… New models due in Nigeria The three-pointed star ended 2016 on a triumphant note by earning the number one position in the premium segment as Mercedes-Benz for the first time sold more than two million vehicles in one year worldwide, up11.3 percent. With this performance, Mercedes-Benz overtook its German competitors, having sold the most […]

Brands and Marketing Tech

Ford launches brand to sell auto parts to fix competitors’ vehicles

Ihesiulo Grace 26 January 2017 0

Towards expanding its global auto parts market, Ford Motor Co. is launching a new brand called Omnicraft to sell parts to Ford dealers. It will also sell to other independent repair shops to fix competitors’ vehicles. Omnicraft joins Ford’s established Motorcraft, which makes parts for Ford vehicles. Frederiek Toney, President of Ford’s Customer Service Division, […]

Brands and Marketing Business

6 new bakkies to look forward to in 2017

Ihesiulo Grace 19 January 2017 0

The all-new Nissan Navara could be a game-changer in the one-tonne market. Although no changes are expected for two top-selling bakkies, the Hilux and Ranger having already been renewed in the past year, 2017 is still looking to be an exciting year for bakkie fans, with five new or updated one-tonners on the horizon and […]

Brands and Marketing

Gala Consolidates leadership with introduction of Gala Mega

Ihesiulo Grace 27 October 2016 0

Leading manufacturer and marketer of tasty and satisfying convenience foods, UAC Foods Limited (UFL), has assured loyal consumers of its commitment to sustain its lasting legacy of superior quality. The assurance is the latest demonstration of the iconic brand’s desire to maintain its enviable culture of top quality that has lasted for over 50 years. […]