Brands and Marketing

Coscharis graduates technicians from CG-Eko academy

Ihesiulo Grace 10 August 2017 0

No fewer than ten qualified technicians were graduated from the 2017 set of CG-Eko LLP Training Academy, which held its convocation ceremony recently in Lagos state. Since admitting the first set of trainees in 2013, the academy has successfully turned out 41 graduates till date. Majority of

Brands and Marketing

Kia Niro, Soul, Cadenza named segment winners in rating

Ihesiulo Grace 10 August 2017 0

Kia Motors has earned three J.D. Power Automotive Performance, Execution and Layout (APEAL) awards with the Kia Niro, Kia Soul, and Kia Cadenza, all garnering awards in their respective segments. Kia is the only non-premium brand to register wins in three segments, earning accolades in the Small SUV segment (Niro), Compact Multi-Purpose Vehicle segment (Soul) […]

Brands and Marketing

Kia Motors Nigeria restates commitment to meet local demands

Ihesiulo Grace 10 August 2017 0

The current economic recession has continued to dampen the spirit of industrialists and make the policy makers intensify their efforts in ameliorating the economic condition. In an expected reaction from the economic instability, harried auto makers and some stakeholders in the country remain perturbed, as economic growth declines and consumer buying power dips to a […]

Brands and Marketing

Lagos @50: Group rejects LASAA’s request for free billboards’ exposure

Ihesiulo Grace 9 August 2017 0

Members of the Outdoor Agencies Association of Nigeria (OAAN) have rejected Lagos Advertisement and Signage Agency’s (LASAA’s) request for a free billboard exposure in support of the Lagos at 50 anniversary celebration. LASAA had approached the billboard owners with proposal to dedicate some of their platforms around Lagos in support of the golden jubilee campaign,

Brands and Marketing

Okowa urges OAAN on billboards’ regulation

Ihesiulo Grace 9 August 2017 0

The Executive Governor of Delta State, Dr. Ifeanyi Okowa has challenged the members of Outdoor Advertising Association of Nigeria (OAAN)) on the need for close monitoring and supervision to restrict advertising for such products as alcohol and tobacco, within a set of radius of schools, parks and residential areas. He also advised them to avoid […]

Brands and Marketing

Providus Bank: New wave-making brand

Ihesiulo Grace 9 August 2017 0

A little over one year after it was granted a commercial banking license with regional authorization by the Central Bank of Nigeria (CBN), the shape of the Providus Bank brand is gradually emerging. The bank consolidated itself in April with the inauguration of its ultramodern headquarters recently in Lagos and according to the Managing Director, […]

Brands and Marketing

NADDC boss, stakeholders proffer solution for automotive industry

Ihesiulo Grace 9 August 2017 0

The Director-General of the National Automotive Design and Development Council (NADDC), Mr. Jelani Aliyu has said that the solution to Nigeria’s automotive sector does not lie in the hands of anybody, group or individual. Aliyu, who also pointed out that the Nigerian problem is not lack of resources or funding added that the issue with […]

Brands and Marketing

Imo Air, ELFREEDA Foundation partner on CSR

Ihesiulo Grace 6 August 2017 0

. Focus on vulnerable groups Imo Air operated by Dana Air, has announced that it will partner the House of FREEDA on the unveiling of ELFREEDA Foundation, on 11th August, 2017 at the Imo Trade and Investment Centre, Owerri, Imo state. ELFREEDA Foundation, is a non- profit organization focused at providing a stabilising base for […]

Brands and Marketing

Marketers urges members to embrace innovation, capacity

Ihesiulo Grace 6 August 2017 0

The thirty seven members of the Experiential Marketers Association of Nigeria (EXMAN), have been tasked to see innovation, capacity development and solidarity among one another as the key factors to grow the industry in the coming years. Speaking recently at the inaugural EXMAN awards, as his tenure expired as the association’s president, Dr. Rotimi Olaniyan […]

Brands and Marketing

Why companies don’t take CSR seriously

Ihesiulo Grace 6 August 2017 0

Corporate Social Responsibility, CSR, has become an integral part of business all over the world. As a matter of fact,CSR is now a veritable tool for measuring business practices. For companies committed to CSR, it means an enhanced overall reputation for them – a powerful statement of what they stand for in an often cynical […]

Brands and Marketing

Canon strengthens its presence in Nigeria

Ihesiulo Grace 31 July 2017 0

Canon Central and North Africa, one of the leaders in imaging and business solutions, has partnered with three local service centres across three major cities in Nigeria to strengthen its in-country presence and drive it “closer to customer’s” strategy of optimal customer satisfaction. The partnership will leverage the local strength and expertise of Ensure Services,

Brands and Marketing

CSR: Why Corporate Organisations Should Engage More in Women Empowerment

Ihesiulo Grace 31 July 2017 0

Women are active participants in the economic, political and social development of the nation. Therefore, effort by the government or corporate organisations to enhance their role and welfare, should be encouraged. In deed, Corporate Social Responsibility (CSR) has taken many companies in Nigeria by surprise. Now, CSR activities have to be measurable with definite budgets.

Brands and Marketing

Fighting Wall Street Predators with Game Theory

Ihesiulo Grace 27 July 2017 0

– Punishing the financial defectors The newest Wall Street bestseller by Michael Lewis; Flash Boys chronicles the unlikely emergence of fairness in the corrupt world of high-frequency trading (HFT). It’s a gripping and enlightening read for anyone who doesn’t already know the story, but it becomes especially enlightening when viewed through the lens of evolutionary

Brands and Marketing

GOtv Ambassador, Daddy Showkey, rewards outstanding children

Ihesiulo Grace 27 July 2017 0

GOtv Ambassador and veteran singer, Daddy Showkey, rewarded four students of Rybeka Model College, Ajegunle, Lagos, for their outstanding academic performances during the schools’ graduation ceremony recently. Each of the four students of the school, comprising primary and secondary schools, was given a GOtv decoder for emerging the best graduating student in senior

Brands and Marketing

108 students enter for Cowbellpedia Mathematics’ competition

Ihesiulo Grace 27 July 2017 0

Four months after 51,018 students sat for the Cowbellpedia Qualifying Examination nationwide, the stage is set for the Cowbellpedia Mathematics TV Quiz Show where 108 students will engage in battle for the ultimate prize. This second stage, which is in a quiz format, will be further sub-divided into preliminary, semifinals and finals and will be […]

Brands and Marketing

Recession: Brand owners optimism of media budget rebound

Ihesiulo Grace 27 July 2017 0

It is a known fact that during recession, the first segment of a company that suffers the first major casualty is the marketing segment. This is so because,owners of brands do this by using attrition to cut off contracts, which will at the end result into different allocation. For example, during the 2009 economic slowdown, […]

Brands and Marketing

Online auto marketing: The new money-spinning venture

Ihesiulo Grace 27 July 2017 0

Online auto marketing platforms are springing up rapidly in Nigeria. In this report, Chukwuemeke Iwelunmo writes that Internet marketing of auto products has potential for growth Nigerian love automobiles of just all brands. Virtually al available spaces, including road sides, corners are traditionally used to sell cars. Apart from these, showrooms, open spaces are other

Brands and Marketing

CSR: Expert counsels on project execution, resource management

Ihesiulo Grace 24 July 2017 0

Corporate organisations, while trying to keep faith with Corporate Social Responsibility, CSR, policies, must weigh the cost implications of such policies, especially their available resources before embarking on it. In this regard, an expert, Jonathan Austin, CEO of Best Company has said that, CSR project doesn’t have to be a burden or a drain on […]

Brands and Marketing

Ideology of exponential growth devours and corrupts

Ihesiulo Grace 21 July 2017 0

There is no higher god in Silicon Valley as in any other of today’s business than growth There is no higher God in Silicon Valley than growth. No sacrifice too big for its craving altar. As long as you keep your curve exponential, all your sins will be forgotten at the exit. It’s through this […]

Brands and Marketing Business

Volkswagen showceses passat ‘GTE car’ with attractive features

Ihesiulo Grace 20 July 2017 0

Volkswagen will, in December 2017, commence the sale of its next generation Passat launched at the Auto Expo 2016, and is expected to replace the existing car soon. Built on the versatile MQB platform, the new Passat was showcased with a plug-in hybrid powertrain. The new Passat gets the Volkswagen family face with a wide […]