Ron Earley explains how the global pandemic has lent an opportunity to redefine the business approach

As marketers across the planet continue to tackle with the coronavirus crisis, they are asking themselves how the pandemic is impacting marketing, and what they should do.

Entrepreneur Ron Earley has rounded up some significant information on marketing during these challenging times to give people an insight into where the world is headed, what other organizations are doing, and, most importantly, what the customers want. Let’s delve.

Ron starts with pointing out the changing behavior of customers that will impact the way marketers do marketing.

Around 40% of social users are spending more time on social media. Owing to the impact of the pandemic, more and more people are jumping on the bandwagon of remote working.

This has naturally pivoted consumers to make optimal (and therefore, increased) used of social media. So, Ron says, business houses are tweaking their marketing strategies to include and increase the use of social media in order to float safely in the pandemic-struck ocean of marketing.

Ron explains, “The impact of the pandemic in the world of marketing is such that now businesses, especially those which were reluctant before, have to embrace social marketing strategies to not only generate leads but also enhance customer service from answering clients’ queries to content creation.

This is the only way to reassure customers of new standards that will see them through the pandemic.”

Ron lists some stats: The world of marketing can expect around 70% increase in social media content (posts) creation during the pandemic, followed by blogs at 60% and video content at 49%.

The pandemic is pivoting long-established marketing strategies. One of which, Ron mentions, is that the traditional marketing spends are decreasing and digital marketing spends are increasing.

While 33% of marketers are trimming down or maintaining their usual level of content creation, 66% have increased their output.

This is happening for two major reasons- the first is content marketing has become a top priority for entrepreneurs to rake in leads; and the second is a reaction to the pandemic, where many marketers are planning to double up on content creation to perk up engagement online.

All in all Ron infers that the world of marketing is seeing investments directed toward marketing tactics that boost online sales.

From selling developmental real estate and insurance to automotives, Ron Earley’s selling tactics have generated seven figure incomes for himself and his customers. So his insights are well worth considering.