Nestle redesigns Maggi, reduces salt

Nestlé Central and West Africa Region (CWAR) has said it is committed to redesigning its Maggi product, with the reduction of salt content, using more familiar and common ingredients.

Dominique Allier, Business Executive Officer Culinary for Nestlé Central and West Africa, made this know in a statement on Monday in Lagos.

The company said the move is to reshape Maggi product to emphasise the use of familiar and common ingredients that people know and have at home.

According to the comapny, the redesigning is part of its mission to support home cooks with healthier and tastier choices, by simplifying ingredients lists, reducing salt and increasing micronutrient fortification.

This announcement was made at a Nutrition Forum for stakeholders across West and Central Africa in Dakar, Senegal.

Dominique Allier, Business Executive Officer Culinary for Nestlé Central and West Africa, said consumer expectations are changing.

They want products with common ingredients they know, minimal processing, natural or organic and ideally locally produced.

Our company has a role to play in contributing to the needs of the society. To do so, Maggi is reorganising its supply chain to privilege local sourcing of ingredients.

A careful selection of each ingredient will uphold the quality of Maggi products and meet the homemade cooking standards of our consumers around the world.
In Central and West African Region, 100 per cent of Maggi products will be made with more common and familiar ingredients that consumers love and will be adapted to local tastes and food cultures.

In a statement by Nestle Nigeria Plc, Allier said that Nestlé would continue to lower the salt content in the Maggi range, as well as strengthen fortification.

Fortification is a means Maggi uses to help prevent malnutrition in countries where daily consumption of essential micronutrients is lacking.

In addition to iron fortification, the company will continue to improve the nutritional profile of its products, reducing the salt content in its Maggi tablets and cubes in the region by 2.
In 2016, Nestlé provided 65 billion of fortified servings in Central and West Africa out of which Maggi delivered over 100 million iron fortified cubes daily to 78 million households in Central and West Africa.

The statement said that Maggi “Simply Good” summarises the commitments of the iconic Brand to help cook in the Central and West Africa, where fortified Maggi stock cubes and other products are a staple for many households, Maggi Simply Good summarises the commitments of the iconic Brand to help cook the difference.

The organization said that in addition to the strong commitments on improving ingredients, Nestlé in Central and West Africa would also highlight nutritional challenges by engaging with government authorities, civil society and consumers.
According to it, these can be achieved through diverse engagement strategies.