MTN Business launches MTN Audrey Care to tackle maternal, child mortality

MTN Business has thrown its weight behind the fight against maternal and infant mortality in Nigeria with the launch of MTN Audrey Care, an all-inclusive maternal and child healthcare service.

Offered in collaboration with The Audrey Pack Company, and supported by the GSMA, MTN Audrey Care has as its primary aim the reduction of maternal and child mortality, as well as the improvement of maternal and child health and nutrition behaviour.

The service provides women trying to conceive, pregnant women and nursing mothers vital information on diet, exercise, supplementation, exclusive breastfeeding, immunization, child growth and lots more.

A key benefit of MTN Audrey Care is that it offers subscribers a pregnancy insurance, which provides cover for a free ultrasound scan and insures against premature delivery, among a host of other benefits.

In addition, every woman on the service gets a free Audrey Pack – a selection of maternal and newborn healthcare products, such as diapers, baby cream, baby soap, disinfectants, etc., from reputable brands.

 “We are very excited to be part of this noble initiative, especially as child health and maternal health are an integral part of the Sustainable Development Goals (SDGs) set by the United Nations to transform our world,” said Lynda Saint-Nwafor, the Chief Enterprise Business Officer at MTN Nigeria, adding: “We also believe that technology should be employed in impactful ways, in ways that make a difference in the lives of a people. With MTN Audrey Care, we’re keen about using technology to make a difference.”

On her part, Lilian Odim, the Chief Executive Officer of The Audrey Pack Company, stated that her organisation’s primary goal is to contribute to the reduction of maternal and child deaths by supporting women who are trying to conceive, pregnant women and women caring for their newborn – furnishing them with adequate and relevant information, motivating them to access adequate care, promoting exclusive breastfeeding amongst them, as well as positioning to them relevant brands that care for them. 

MTN Audrey Care is also supported by the GSMA, which has worked with and supported operators in the launch of mHealth projects in different African countries, and currently reaching a million people with nutrition content in these countries.

By simply dialing *921#, a woman can easily subscribe to the service, paying only N100 a week for all the benefits she will enjoy. These include a pregnancy insurance cover, a free Audrey pack (a selection of maternal and newborn healthcare products) and valid health and nutrition support information, which has been endorsed by the Nutrition Division of the Federal Ministry of Health. The support information a subscriber receives is based on the profile the subscriber provides after dialing the activation code. A pregnant woman, for instance, receives support information tailored to the stage of her pregnancy, helping her to know what to expect every step of the way.

Indeed, MTN Audrey Care is a service that millions of women in Nigeria, especially those in the low-income bracket, will truly benefit from. Women who are not on the MTN network can also benefit from the service. All they need to do is to simply get an MTN SIM card to take advantage of the many benefits that MTN Audrey Care embodies.