Life Lager unveils new 33cl can

Joy Obakeye

Life Continental Lager has introduced a new 33cl can. The unveiling of the new offering took place in a cereeld in Port-Harcourt, Rivers State capital.
Present at the ceremony was the Portfolio Manager, mainstream lager, Omotunde Adenusi, who explained that the brand’s rationale behind the launch of the can is to offer a variety of satisfying sizes for its consumers.

He thanked the brand’s loyal consumers and promised that they will continue to celebrate progress and culture.

“As they say, variety is the spice of Life. This new handy can, adds to our 50cl cans as well as our 60cl bottles as part of our product offerings, hence giving consumers more options to enjoy Life Lager,” he said.

He added that the brand has remained one of the fastest-growing brands in the beer industry, owing to its deep connection with its target audience.

“Some of the brand’s most notable initiatives include Life Progress Booster and Hi-Life Fest. The launch of this new 33cl can, adds to the brand’s commendable streak of exciting activities.”

The event also coincided with the Hi-life fest quarter-finals as the remaining 8 contestants competed for a place in the semi-final which is slated for the 4th of August, 2019.

The night was wrapped up by a stellar performance from Highlife maestro Flavour and the winner of the 2017 Hi-life fest, Chibest David.

“Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc.

It is made from the choicest grains and expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewers.

Life is better when shared, and when life is shared, there is progress. This is what forms the core brand value of the great-tasting Life Continental Lager, the beer renowned for promoting a life-long tradition of sharing, and a heritage of progress.”

The new 33cl cans are available across local stores in Aba and Onitsha.