Facebook, She Leads Africa train female entrepreneurs on brand building, others

In commemoration of the International Women’s Day, Facebook and She Leads Africa organized the first of its ongoing series of the Boost Your Business trainings for an exclusive group of female entrepreneurs at the Ford Foundation in Lagos.

During this event, guests took part in a three-hour training that covered everything from brand building and understanding key audiences, to content best practices.

The event concluded with a speed pitch competition which aired Live on Facebook where three female entrepreneurs presented their business ideas to a panel of judges for a chance to win a prize.

Boost Your Business is a training initiative developed by Facebook and facilitated by She Leads Africa, designed to train and up skill small business owners on how to leverage digital tools to grow their businesses. Trainings will be held in Lagos, Kaduna, Ibadan, Port Harcourt and Abuja.