Dangote wins World Travel Market Award with CNN commercial
Dangote Industries Limited (DIL) has won award through its television commercial on the Cable Network News (CNN) detailing its business processes.
This is coming barely a week after emerging the most admired brand in Africa,
The company said in a statement on Sunday in Lagos that Dangote Industries won “Most Compelling Agency Story” award by the World Travel Market (WTM) with its ‘Farm to Table’ commercial.
The commercial, which is part of the ‘Touching Lives’ documentary aired weekly on CNN, detailed the process of food metamorphosis from the farm as raw material to final process as food on the tables at home.
According to CNN International Commercial Account Executive, Varshmi Arasalingam, the award recognises powerful storytelling capabilities.
He affirmed that the Touching Lives Farm To Table campaign holds a prominent socio-economic impact for which Dangote Industries continues to empower and improve the lives of people in Africa.
“We are extremely pleased to announce that Dangote Industries and CNN International Commercial are the winners of the WTM Africa Awards for the ‘Most Compelling Agency Story.
“Dangote Industries is one the most diversified business conglomerates in Africa, with multiple entities impacting the daily lives of most of the continent’s population.
“The company provides the population with employment opportunities that are also self-sustaining through basic needs, such as food, cement, construction, agriculture, and technology.
“Through a branded content production, CNN International Commercial (CNNIC) wanted to showcase Dangote Industries empowering Africans through employment and self-sufficient opportunities.
