Cowbellpedia students, parents now our brand ambassadors – Ayodeji

The Marketing Manager of Promasidor Nigeria Limited, Mr. Abiodun Ayodeji has disclosed that the connection between Cowbell brand and Mathematics competition has deepened over the years that the participating students, their parents and other stakeholders connected with the initiative have become the company’s brand ambassadors.

Ayodeji, who spoke with journalists at the finals of this year’s Cowbellpedia Mathematics Secondary Schools TV Quiz show in Lagos, explained that Promasidor started the project 20 years ago to engage “our consumers in a structured way and also, give back to the society that we operate in.”

He added that the Cowbellpedia initiative was launched on education, which is a significant legacy where every parent wants his children or ward to succeed. “For us, the motivation has been that by doing this, we are touching an important area in our consumers’ lives and the reaction from consumers regarding brand acceptance has been positive,” he added.

According to him, cowbellpedia has become an effective platform that has entrenched cowbell brand in the minds of consumers from generation to generation.

Meanwhile, as this years’ Cowbellpedia Mathematics competition came to a glorious end last weekend in Lagos, Akinfoluhan Akinleye from The Ambassadors College, Ota, Ogun State and Chinedu Mgbemena, a student of Graceland International School, Port Harcourt, Rivers State emerged the champions in the junior and senior categories respectively.

Akinfoluhan left Splendour Nwankwo of Jesuit Memorial College and Favour Okarike of Graceland International School, both in Port Harcourt, Rivers State, respectively settling for the first and second runner-up places.

Praise Isinkaye, a student of Federal Government Academy, Suleja, Niger State who participated in the competition for the second time, was the first runner-up, while the second runner-up position went to Juliet Ekoko, the 2016 junior category champion from The Ambassador College, Ota Ogun State.

In fulfillment of Promasidor’s pledge to double the prize money in commemoration of the 20th anniversary of Cowbell and Mathematics in Nigeria, the champions in both categories received N2 million each plus an all-expense paid educational excursion outside the country; while the first and second runners-up got N1.5 million and N1 million respectively.

The teachers of the champions were also rewarded with N500,000, while those of the first and second runners-up received N400,000 and N300,000 respectively.