Chivita’s fruit juice, Hollandia, others win big at marketing awards
It was an evening of glitz and glamour at the recently held 2017 edition of the Marketing World Awards saw two brands from the stable of Chi Limited recognized for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies.
Whilst Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.
Speaking on this development in a statement made available to journalists recently in Lagos, Chief Executive Officer of Instinctwave, Akin Naphtal, said this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognizing the exceptional work of marketing champions over the past 12 months.
He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.
“Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets, but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,” he said.
On his part, Chi Limited’s Managing Director, Mr. Deepanjan Roy, indicated that the recognition of two of the company’s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.
He said, “The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this; we are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition.”
Stories by Godwin Anyebe
