Afro Model Awards UK searches for Nigerian models

Nigerian models and designers desirous of raising their game and taking it global may have that opportunity on their lap already as organisers of Afro Model Awards UK beams its searchlight on African talents.

Established in 2011 by three partners, Afro Model Awards seeks to recognise, acknowledge and reward excellence of models, agencies, personalities, designers, and innovators throughout the fashion and style industry.

Although the event features a lot of white and mixed race from countries like Barbados, Jamaica among others, the award is expanding to feature more African talents. According to co-founder, James Durodayo Jegede, who is of Nigerian/ Jamaican origin, the award is specifically created for black talents.

“We created it to suit the black anatomy with categories like Best Behind which is one of the most talked-about in Afro Model Awards. The process is transparent and can be followed on www.afromodelawards.com. Our winners have leveraged on the fame from the Afro Model platform for international breakthrough appearing in videos for renowned pop stars like Nicki Minaj,” he explained.

Continuing, he added: “It has been running for five years in the UK but we needed to build the brand to enter mainstream in the UK. We have had a lot of Nigerians participate individually but now, we want more Nigerians to participate. This is the right time to get the most populous black nation fully involved in the Afro Model Awards, UK project. We are in Nigeria to interact with the modelling industry.”

Buttressing on the need for Nigerians to participate more fully in the annual event, he said: “We are in Nigeria to solicit for the support of the Africa’s strongest and influential black nation in the world. We have done this for five years in London and it is an award every black in London picks interest in but we have realized that without a strong participation and support from Nigeria, Afro Model Awards is likely to fail in future. So I am here to get more blacks, especially Nigerian models to participate in Afro Model Awards in a full and functional level because Nigeria has got what is required to add more credibility of Afro Model Awards. And at the same time, we want to give Nigerian models the opportunity to come down to UK and participate in the event.”