Hayat Kimaya endorses Chidinma as brand ambassador

Mutiat Alli, Lagos

Multi-award winning singer, Chidinma Ekile has been unveiled as the brand ambassador for leading Turkish brand, Hayat Kimaya holdings at an august event held at the convention centre, Eko Hotels &suites with attendance by top celebrities, retailers and brand influencers amongst others.

To further aid brand communications in the country, Chidinma becomes the first ever brand ambassador and social media influencer for the new released Molped Sanitary Pads.

Commenting on her new deal, Chidinma said ‘Nigerian consumers especially myself have mostly being dissatisfied with the sanitary pad brands available for purchase here with adverse reactions ranging from itchiness, to heat irritation and most especially leakage.

It was interesting to be approached by Hayat Kimaya a brand known for making exceptionally good products from their diapers to everyday toiletries. It will be great not to worry about leakages when performing on stage’ she said

As a trend setter, Hayat Kimaya is the world’s 5th largest branded baby diaper manufacturer in the world as well as the largest tissue manufacturer of Middle East and with the this the new addition of two products that includes the Molped Sanitary pad and the Molfix Pant to their already existing products further re-enforce the company’s commitment to quality service deliver around the globe.

Speaking on the new product addition, the Global Marketing Director, Ertunga Kut disclosed that the new Molped Sanitary Pad is a skin friendly cotton soft pad for ladies who desire comfort while the Molfix diaper is strive to provide happiness for both Moyer and child to ensure comfort, baby’s freedom and convenience.

However as part of the activities following the unveiling of Kedike star as the brand face, Chidinma thrilled the audience with her beautiful voice as well as her special composition for the new brand.