The Memory of Hardship: How 2026 Nigerian Consumers Reward Empathy, Punish Deception
By Godwin Anyebe As the sun rises in 2026, Nigeria is finally exhaling. After years of suffocating economic pressure, the atmosphere has shifted. With the Gross Domestic Product (GDP) projected to grow by 4.1% and inflation finally making a steady descent toward the 12–14% range, the “survival mode” that defined the last two years is […]




