Brands and Marketing Business

Implementation of Financial Act will create better competitive grounds for brands, SMEs-APCON Ag. Registrar

Ihesiulo Grace 22 January 2020 0

Nneka Nwogwugwu, Abuja The Acting Registrar of the Advertising Practitioners Council of Nigeria (APCON), Mrs Ijedi Iyoha has stated that the implementation of the Financial Act will create better competitive grounds for brands and Micro, small and medium enterprises (MSMEs).  Iyoha who

Brands and Marketing Business News

APCON unperturbed as outrage greets proposal to vet social media adverts

Ihesiulo Grace 6 September 2019 0

Godwin Anyebe The recent decision by the Advertising Practitioners Council of Nigeria (APCON) to extend its regulatory oversight to cover social media advertising is already generating reactions from Nigerian social media users. According to a statement released by the regulatory body, everyone planning to put out an advert on social media has to ensure that […]

Business

First half of 2019 has been tough for IMC industry – Expert

Ihesiulo Grace 6 August 2019 0

Godwin Anyebe Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said that the first two quarters of 2019 was a tough period for the integrated marketing communications industry in Nigeria. Speaking in Lagos recently, she said that the economic challenge as a consequence of the general election which took place in the […]

Business

APCON to partner IAA on global advertising standards

Ihesiulo Grace 17 July 2019 0

Godwin Anyebe The Advertising Practitioners Council of Nigeria (APCON) has embarked on a strategic move towards realigning its mutual relationships with the International Advertising Association (IAA) with a view to promoting and supporting Nigeria’s advertising industry on a global scale. Specifically, the Council said it was deploying strategic machinery, working through

Business

MIPAN tasks advertisers on pitch fee

Ihesiulo Grace 21 June 2019

Practitioners under the aegis of the Media Independent Practitioners Association of Nigeria (MIPAN) have tasked the Advertising Practitioners Council of Nigeria (APCON) to come to the rescue of their agencies insisting that the advertisers should mandate multinationals and other brand owners to pay pitch fees. They hold that pitch fee is a precarious situation in […]