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Opinion

Opinion

Churn Reduction and Retention Strategies for Subscription-Based Products: A Deep Dive by Adekunle Kadri

Subscription-based businesses live and die by retention. It’s easy to celebrate new signups, but if customers aren’t staying long enough to cover acquisition costs, the business isn’t growing, it’s treading water. Many companies assume churn is inevitable, that a certain percentage of customers will always leave, and that the only way to compensate is by […]
Opinion

Navigating Career Growth in Technical Writing: From Contributor to Strategist

By Sooter Saalu Sooter Saalu’s name has become synonymous with technical writing excellence, known for his ability to turn complex product information into clear, user-friendly documentation. Over the years, he has transitioned from simply contributing to becoming a strategic leader, influencing how companies approach documentation and user experience. His career journey
Opinion

Why Nigeria Must Uphold the One-China Policy Amid Strengthening Ties with Beijing

By Victor Liman Nigeria’s relationship with China has evolved into one of the most critical diplomatic and economic partnerships in Africa. The recent deepening of bilateral cooperation, culminating in the appointment of the Director General, DG of Nigeria-China Strategic Partnership under President Bola Ahmed Tinubu’s administration, reaffirms Nigeria’s commitment
Opinion

A Thumbs Up For The Nigerian-American Polymath

In a world where innovation and leadership are increasingly valued, Dr. Akinyemi Agbede stands out as a shining example of excellence. This Nigerian-American polymath has made significant strides in both mathematics and politics, leaving an indelible mark on American society. Dr. Agbede’s academic journey is a testament to his intellectual prowess. He began by
Opinion

High costs of food and prevailing hunger in Nigeria: A call for democratic control of Agriculture

By Dooyum Naadzenga Nigeria faces an alarming rise in chronic hunger and food insecurity. Millions of households, particularly among the working class and poor farmers, are grappling with the harsh reality of starvation as food prices soar. Even middle-class families find it increasingly difficult to afford three square meals a day, highlighting a deepening food […]
Opinion

INEC bosses charge staff on welfare as cooperative society declares N12.7m dividends

By Tunde Opalana Staff of the Independent National Electoral Commission (INEC) have been charged to embrace opportunities to improve upon their welfare through self- help efforts such as cooperative society. Prof. Sani Adam, INEC National Commissioner in-charge of Health and Welfare Committee advised staff members to embrace opportunities offered by cooperative societies
Opinion

Ensuring Accuracy in Public Health: Why Data Validation is Important in High-Stakes Health Projects

By Adeola Joseph Data is the foundation of public health, but not all data is reliable. When decisions about patient care, resource allocation, and disease control depend on accurate information, errors aren’t just inconvenient— they can have life-or-death consequences. In large-scale health programs that rely on real-time reporting, data validation is critical to ensuring
Opinion

Nigeria: Targeted for Destruction?

Throughout history, nations facing threats of destruction often findthemselves targeted through a universal pattern of vilification of keyfigures in the defense sector, particularly Defense Ministers and theiraides. This strategy aims to weaken the nation’s defensive capabilitiesand erode public trust in its leadership, ultimately leading todestabilization and
Opinion

Corruption in the Judiciary and Its Impact: The Case of Alhaji Murtala Ajaka in the Kogi Election

Corruption within the judiciary poses a significant threat to justice and democracy. It distorts the course of justice, leading to biased and unfair rulings that benefit those with the resources to influence judicial decisions. The recent Kogi State election, involving Alhaji Murtala AJAKA, the Governorship candidate of the Social Democratic Party (SDP), exemplifies how
Opinion

Books from the Heart of a Nation

By Dakuku Peterside Nigeria is a complex and multifaceted country that elicits various thoughts and viewpoints. Yet, there is some order in disorder. My recent journey through books about contemporary Nigeria or autobiographies of Nigerians brought this reality to light. I have read many books, and in the spirit of Barbara Tuchman, I feel that […]