Industry thought leader in digitalisation, convergence and brand strategy

To be remembered as the man who helped achieve the impossible is a legacy very few can hope to claim. But when you mention the name, Oluwaseun Olaegbe, most Nigerians will know him as the founder Skilzar Digital, who along with a core leadership team under Yessiey, is credited with turning the digital space, a Herculean task which was not thought possible at the time.

In this first part of our two-part series, Oluwaseun Olaegbe takes us through his views on how technology is enabling radical transformation as well as looking at the benefits of automation – if we could just get our minds right.

Unlearning bad behaviour to bring about meaningful change

Oluwaseun Olaegbe, also known as Skilzar, was born in Lagos, Nigeria, but spent most of his childhood there. He earned a Bachelor of Technology from Ladoke Akintola University of technology in Ogbomosho, Oyo State.

Oluwaseun Olaegbe was awarded in 2021 by Nigerian books of Record because of his exploit and contributions to Nigeria digital space.

Like many IT professionals, Oluwaseun qualified as a Computer Scientist. However, it wasn’t long before the rapidly advancing local IT space captured his imagination. His early insights into how IT can transform businesses quickly saw him recognised as an industry thought leader in digitalisation, convergence and business strategy.

His rise through the ranks of management and experience at ICT, saw him then move to the Leadership position and raising to fame.

Oluwaseun initiated Data-driven advertising, a practice of using data to inform advertising decisions and strategies.

It is essential because it allows advertisers to target their audience more effectively and efficiently.

Advertisers can create more personalised and relevant ads that resonate with their target audience by analysing data such as demographics, interests, and behaviours.

This leads to higher engagement rates, better conversion rates, and, ultimately, better ROI.

In today’s digital age, Oluwaseun made brands to realised the immense power of digital media for advertising. With the rise of social media platforms and the increasing number of internet users, digital media has become vital for businesses to reach their target audience.

His efforts has made Many brands especially in Nigeria to successfully leveraged on digital media for advertising