Impactful role of much music less talk in the Nigeria music industry

MuchMusic LessTalk (MMLT), a key player in Nigerian music promotion, has significantly impacted the industry since its active start in 2018, despite being registered in 2011.

Led by Olaitan Salaudeen, also known as the Music Plugger, the organization has been instrumental in advancing artists such as Olamide, 9ice, Reminisce, Adekunle Gold, Ycee, Lil Kesh, Small Doctor, Fireboy DML, Korede Bello, Asake, ICent, and Ice K (Artquake).

MuchMusic LessTalk’s strategy includes prioritizing uninterrupted music play to boost artists’ visibility and employing a broad media outreach across radio, TV, and digital platforms for global recognition.
The organization’s efforts have elevated:

• Olamide: Hits like “Wo!” and “Melo Melo” solidified his top position.
• Adekunle Gold: Songs such as “Orente” and “Ariwo Ko” expanded his audience.
• Ycee: Tracks like “Jagaban” enhanced his profile.
• Small Doctor: Anthems like “Penalty” made him a household name.
• Fireboy DML: Hits like “Jealous” and “Vibration” boosted his career.
• Korede Bello: Songs such as “Godwin” and “Do Like That” ensured his popularity.
• Asake: Tracks like “Omo Ope” and “Joha” amplified his success.
• ICent: Music like “Odo” increased his recognition.
• Ice K (Artquake): Songs like “Immediately” reconnected him with fans.
  MMLT’s continues to be a driving force in Nigerian music, helping artists gain significant recognition and expand their global reach.