Dangote Cement’s reward excites consumers as lottery Commission lauds promo
Motolani Oseni
The mega-billion Naira “Bag of Goodies” promotion unveiled less than a week by the Dangote Cement Plc., has started generating excitement among consumers of the Dangote cement as winners began to emerge just hours after the launch in Lagos.
The Group Managing Director of the Company, Engr. Joseph Makoju had disclosed that not less than 21 million users of Dangote cement will win various prizes while the promo lasts.
He also revealed that lucky consumers would go home with 43 cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods goodies packs and recharge cards for all networks worth N200, 000,000.00
The excitement came just as the National Lottery Regulatory Commission commended the management of Dangote Cement for their foresight in running such a humongous promo meant to reward the end-users for the first time in the built industry.
Visits to some of the redemption centres across the country showed that winners have emerged just hours after the launch as winners thronged the centres to collect the items won.
Dangote Cement Lagos Regional Director, Mr Tunde Mabogunje said the consumers were too excited at the promo and have been coming forward to collect their winnings. He noted that one of the users who bought ten bags of Dangote cement had scratch cards with N10,000 cash winnings in nine out of the ten bags.
According to him, scores of people have come to redeem their winning cards for recharge cards worth Thousands of Naira, pointing out that the promo is a deliberate effort at rewarding consumers. Mabogunje also said the company is happy that the consumers are winning.
Meanwhile, the Deputy Director and Coordinator of the Lagos Liaison Office of the Commission, Mrs. Nkiru Onuzulu has praised Dangote Cement company for putting in place a promo specifically to economically empower end-users of their product, noting that such promo is not common in the industry.
She also vouched for the integrity of the redemption process, saying the Commission approved and endorsed the promo and would be working closely with the company to ensure the success of the entire process.
According to her, “it is our duty to monitor the promo to ensure the process complies with laid-down rules and regulations, and that it is transparent enough.” She maintained that the “Dangote Cement Bag of Goodies” promo would be one of the best so much so that the consumers would long for more.
The leading cement company had during the week launched a jumbo consumer promo, which it said was designed to economically empower some 21 million winners across the country.
The Group Managing Director of Dangote Cement Plc, Engr. Makoju, who was represented by the Group Executive Director of Dangote Industries Limited, Knut Ulvmoen had said the company decided to run the biggest promo ever in Nigeria as a way of contributing to the economic wellbeing of the consumers of its products given the prevailing economic situation.
He said: “The promo is to reward valued consumers for their unflinching partnership in ensuring that our range of cement products remains today the first choice for construction purposes across the country”, and added that the consumer promotion gives opportunities for existing and new consumers to overcome their struggle for economic emancipation by winning any of the give-away items which has economic value.
“We have made it so transparent that you don’t have to go through any raffle or draw associated with many other promotions in the country. You win instantly because what is revealed in the scratch card is what you win”, he stated.
