The “Barbie” Phenomenon: Feminism, Box Office, and Oscar Buzz

Greta Gerwig’s Barbie, starring Margot Robbie and Ryan Gosling, has become more than a film—it’s a cultural event. Grossing over $1.4 billion worldwide, it is the highest-grossing film ever directed by a woman.

The film cleverly tackles issues like gender roles, corporate patriarchy, and existentialism while maintaining a vibrant pink aesthetic that became a fashion trend in 2024.

READ ALSO: Man kills brother’s wife in Jigawa – Police

With eight Oscar nominations—including Best Picture and Best Director—critics argue Barbie has reshaped how women-led films are perceived in Hollywood. Barbiecore merchandise sales have also surged, from dolls to designer collaborations.