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Business

Awujale lauds Julius Berger over CSR efforts in Nigeria

Motolani Oseni Awujale of Ijebu land, Alayeluwa, His Royal Highness, Oba Sikiru Adetona has commended Julius Berger Nigeria Plc for its Corporate Social Responsibility (CSR) efforts, even as he adds that the company’s quality projects have continued to endear it to Nigerians across the country.3 The traditional ruler’s commendation came just as Julius Berger donated […]
Brands and Marketing Business

UBA foundation constructs link bridge for Usman Danfodiyo varsity students

UBA Foundation, the Corporate Social Responsibility Arm of Pan- African financial institution, United Bank for Africa (UBA) Plc, has completed the construction of a pedestrian bridge primarily for students of the Usman Danfodiyo University, Sokoto State, thus bringing comfort to students of the institution. The construction of the bridge, valued at about N13m was
Business

How CSR can impact rural development in Nigeria

In this era of global competition, brands are beginning to understand their place as part of the society. There is a growing understanding that they should contribute to social activities globally with a desire to improve the immediate environment where they work and many companies are taking keen interest in such activities. Companies that pay […]
Brands and Marketing

CSR: The life-changing role of Airtel

The rising demand for Corporate Social Responsibility (CSR) leads to the application of tools of brand management resources. Most organizations have adapted brand management practices that encourage a consideration for positive impact on the bottom line of their business; and also affect the equity of their brand in the right direction. Though this understanding of […]
Brands and Marketing

CSR:Profitability, social responsibility and organisational leadership—- Report

With corporate social responsibility initiatives gaining traction, some progressive companies are going beyond volunteerism, linking profitability with social responsibility and embedding these goals in their core mission statements. When organisations include social responsibility programmes within their leadership development efforts, it results in a positive impact on
Brands and Marketing

CSR: Aligning with digital world

There is no gainsaying the fact that, in today’s digital world, information marketing and content development has prove to be necessary for companies. Before now, blog writing was only thought of as personal diaries published to the Internet. However, checks by Daily Times showed that, today, almost forty per cent of companies use blogs for […]