FirstBank partners BrandZone on business’ innovation

First Bank of Nigeria Limited has announced its partnership with BrandZone Consulting LLC for the 2017 Brand Innovation Conference. The two- day event is scheduled for today, Tuesday, October 17; and Wednesday, October 18, 2017.

The theme for the 2017 edition of the annual event is: ‘Branding: A Catalyst for Development and Growth;’ and will be chaired by Chairman, First Bank of Nigeria Limited, Ibukun Awosika.

The programme will discuss how branding can serve as a catalyst for development and growth in Nigeria. Discussions will focus on public-private synergies aimed at seeking national transformation through sustainable alternative economic options for national development.

This year’s conference would feature panel discussions by professionals from all sectors of the economy including serving ministers, MD/CEOs, captains of industries, industry regulatory bodies, business leaders and senior branding, marketing and communications professionals. They will share learning and new insights about the future of branding and marketing in the modern and technology-driven age.

The conference, which is hinged on the sustainable application of new knowledge and insights for global best practices in Branding and Marketing Management is widely considered a platform through which corporate organisations can reinforce its thought leadership, whilst influencing the branding and marketing communications industry policy at the national level.

According to, Group Head, Marketing and Corporate Communications, First Bank of Nigeria Limited, Folake Ani-Mumuney, FirstBank’s partnership with BrandZone, is in sync with the bank’s support for sustainable human and national development initiatives; and this year’s theme is very apt, as it reinforces the importance of correcting the perception of the ‘Nigerian Brand,’ whilst promoting a positive national narrative.’

Notable speakers at the conference will include President, African Development Bank; Dr. Akinwunmi Adesina, immediate-past president, Nigerian Stock Exchange, Mr. Aigboje Aig-Imoukhuede and Mo Abudu, Chairman and Chief Executive, EbonyLife TV.”

Adesola Afolabi